"Someone claiming they need to reduce [the safe SAR level of 2 W/kg] by 90-percent — they just have no evidence to make that claim, and they are actually playing on the fact that people will be concerned enough about the possible cancer risk, although they don't understand that there's no sufficient data yet to make a statement about an actual cancer risk," said Professor Olver.
The phone is placed in various positions on the head and body, including held to both ears, and all measurements are taken and reported to the FCC when the manufacturer is seeking approval. However, it should be noted that only the very highest SAR values for each type of radiation are included in final consideration for compliance with the FCC’s guidelines.
Generally speaking, the near-field refers to the RF field close to the antenna and the far-field is the RF field further away from the antenna. Often times when you use your cell phone, your body is often located in the near-field (one wavelength or less) of the cell phone antenna. It is especially concerning when you hold your phone next to your head or wear it on your body as you can be exposed to very intense near-field radiation from the phone.
Current regulatory standards (SAR Test) only protect us from thermal or heating risks; yet, many hundreds of laboratory studies have found that low-intensity, non-thermal exposure to cell phone radiation can promote carcinogenic mechanisms. Moreover, research on humans has found that 25 years of mobile phone use is associated with a three-fold risk of brain cancer.  –Joel M. Moskowitz, Ph.D. School of Public Health. University of California, Berkeley
As our video points out: Measurements will vary with signal strength and other factors and that includes ambient energy. I talk about ambient energy in a lot of my videos-it's the energy that's in whatever environment I happen to be measuring in that's coming from a source of wireless energy that isn't the subject of what I'm measuring.  My home is not a lab of course, but fortunately it's always measured very low for RF radiation. 
The only consistently recognized biological effect of radiofrequency radiation in humans is heating. The ability of microwave ovens to heat food is one example of this effect of radiofrequency radiation. Radiofrequency exposure from cell phone use does cause heating to the area of the body where a cell phone or other device is held (e.g., the ear and head). However, it is not sufficient to measurably increase body temperature. There are no other clearly established effects on the human body from radiofrequency radiation.