"For example," Johnson said, "what does a fractal like pattern have to do with a hologram? The answer is, of course, nothing that is apparent. Then there is a truly convoluted assertion that cell phones can be instrumental in ‘psychoemotional' effects on humans because of their lower-frequency outputs. This too, is gibberish. In short, this is technobabble that will potentially snow someone who has no science background."

These cases work by redirecting the electromagnetic radiation (EMR) that is produced by phones, away from the user. All phones produce EMR when connected to the mobile network, and the effect of this energy is measured as a Specific Absorption Rate, or SAR: a measurement describing the radiation absorbed by kilogram of tissue. Government regulations in Australia dictate that all phones in Australia must emit a SAR less than 2 W/kg under the worst case scenario, and while all phones comply, most modern phones emit, at most, only half of this safe level, or approximately 1 W/kg.

Could you please provide me with evidence that non-ionizing radiation is damaging to humans? In another post illustrating the threats of non-ionizing radiation you have said that this radiation is damaging to children, and link an article by the American Academy of Sleep Medicine. However, this linked page contains no mention of non-ionizing radiation, and instead suggests that children are simply addicted to use of mobile phones, thus using them instead of sleeping. You also provided a link to a PubChem page on the negative effects of this radiation, but this page appears to no longer exist.

The electromagnetic spectrum is broken up into two parts based on whether small doses of that radiation can cause harm: ionizing radiation and non-ionizing radiation. Ionizing radiation—UV, x-rays, and gamma rays—has enough energy in one photon (quantized minimum packet of light) to remove electrons from atoms or break apart chemical bonds. It is because of this potential for cancer-causing DNA damage that you wear a lead vest when you get x-rays at the dentist and you are advised to wear sunblock when you go out in the sun. One can’t avoid natural (radon, cosmic rays when you are up in an airplane) and man made (diagnostic x-rays) sources of ionizing radiation completely, but it is reasonable advice to minimize exposure when possible.
The CERENAT study, another case–control study conducted in multiple areas in France from 2004 to 2006 using data collected in face-to-face interviews using standardized questionnaires (18). This study found no association for either gliomas or meningiomas when comparing regular cell phone users with non-users. However, the heaviest users had significantly increased risks of both gliomas and meningiomas.
Our homemade demonstration of all the cases uses a working phone. Not the shielding material by itself, but the actual "shielding" SafeSleeve, Pong, Reach,  Vest, ShieldMe, and Defender Shield cases. First we get RF power density measurements from a phone that's on a call and then, in the same location, within minutes of the first reading, we place the same phone as it's engaged in a call into each case and we take additional reading with the meter.

Most cellphone shielding products are designed to reduce radiation to the user while still allowing the phone to function. This means that some radiation can still get to the phone… and some radiation can still get out of the phone! But sometimes you need to completely kill the signal. The RF Kill Box is a full-metal shielding jacket with very high shielding performance.
No special wiring or installation is required. Phone includes volume control, speed dial, redial, speakerphone and hold features. Now with caller ID feature as well! Does NOT have answering machine. Phone can also be used in normal fashion by those not affected by EMF. Color is black, phone color and styles may vary. The phone itself does not have any special shielding nor EMF reduction technology. The whole benefit is that it has the jack for the special air tube headset.
Bonus application! In addition to shielding magnetic fields, PaperSHIELD is also quite good at shielding radiowaves (cellphone, wifi, etc). And because of the adhesive backing, it can be adhered to almost any surface you need such as the inside or back of your cellphone case. (Use a near field meter to test RF shielding performance.) Note that it is not transparent, so it can't be used on the touch screen side. Cover the cut edges with sturdy tape as they can be sharp. 36 inches wide. Made in USA.
Cellsafe backs its claims by publishing independent test results on its site. These test reports are detailed, complex and confusing, but the results are available for you to interpret. For example, their tests found that an iPhone 4S produced a SAR of 1.069 W/kg on the 3G 2100Mhz frequency without a case, and 0.267 W/kg with a Cellsafe case. But what in the world does that actually mean? Is a SAR of 1 W/kg dangerous? Is a reduction to 0.267 W/kg actually better, or are we just splitting hairs?

Jump up ^ Repacholi MH, Lerchl A, Röösli M, Sienkiewicz Z, Auvinen A, Breckenkamp J, d'Inzeo G, Elliott P, Frei P, Heinrich S, Lagroye I, Lahkola A, McCormick DL, Thomas S, Vecchia P (2012). "Systematic review of wireless phone use and brain cancer and other head tumors". Bioelectromagnetics (Systematic review). 33 (3): 187–206. doi:10.1002/bem.20716. PMID 22021071.
Wi-Fi radiation, which falls into the RF category, is similarly damaging – particularly for men who stand to suffer reproductive damage when RF-emitting devices such as laptops are positioned too closely to the groin area. Like with the issues caused by cell phone radiation, it’s best to keep laptop computers off your lap and away from your body as much as possible.
The cell phone industry constantly guards its financial interests, but unfortunately, an unwitting public can be harmed in the process, says Dr. Carlo. “Industry-funded studies in many cases now produce industry-desired outcomes. By tampering with the integrity of scientists, scientific systems and public information steps over the lines of propriety that are appropriate for protecting business interests—especially when the casualty of the interference is public health and safety.”
This substantially changes the debate on whether cell phone use is a cancer risk. Up until this point, the federal government and cell phone manufacturers operated on the assumption that cell phones cannot by their very nature cause cancer, because they emit non-ionizing radiation. Whereas ionizing radiation—the kind associated with x-rays, CT scans, and nuclear power plants, among others—definitely causes cancer at high enough doses, non-ionizing radiation was believed to not emit enough energy to break chemical bonds. That meant it couldn’t damage DNA, and therefore couldn’t lead to mutations that cause cancer.
The studies are notable for their sizes. Researchers at the National Toxicology Program, a federal interagency group under the National Institutes of Health, tested 3,000 rats and mice of both sexes for two years—the largest investigation of RF radiation and cancer in rodents ever undertaken in the U.S. European investigators at the Ramazzini Institute in Italy were similarly ambitious; in their recent study they investigated RF effects in nearly 2,500 rats from the fetal stage until death.
Over time, the number of cell phone calls per day, the length of each call, and the amount of time people use cell phones have increased. Because of changes in cell phone technology and increases in the number of base stations for transmitting wireless signals, the exposure from cell phone use—power output—has changed, mostly lowered, in many regions of the United States (1).