We did not simply measure energy coming from the front of the case which is the area of the case where the phone would be "shielded" from radiation. If we had taken readings with a directional meter, specifically measuring energy coming from only the front or flap cover where the shielding material is, we assume as the manufacturers claim, that we would have seen a drop in the radiation readings.
There is no strong or consistent evidence that mobile phone use increases the risk of getting brain cancer or other head tumors. The United States National Cancer Institute points out that "Radiofrequency energy, unlike ionizing radiation, does not cause DNA damage that can lead to cancer. Its only consistently observed biological effect in humans is tissue heating. In animal studies, it has not been found to cause cancer or to enhance the cancer-causing effects of known chemical carcinogens." The majority of human studies have failed to find a link between cell phone use and cancer. In 2011 a World Health Organization working group classified cell phone use as "possibly carcinogenic to humans". The CDC states that no scientific evidence definitively answers whether cell phone use causes cancer.[5][7][8]
Could you please provide me with evidence that non-ionizing radiation is damaging to humans? In another post illustrating the threats of non-ionizing radiation you have said that this radiation is damaging to children, and link an article by the American Academy of Sleep Medicine. However, this linked page contains no mention of non-ionizing radiation, and instead suggests that children are simply addicted to use of mobile phones, thus using them instead of sleeping. You also provided a link to a PubChem page on the negative effects of this radiation, but this page appears to no longer exist.
The Working Group indicated that, although the human studies were susceptible to bias, the findings could not be dismissed as reflecting bias alone, and that a causal interpretation could not be excluded. The Working Group noted that any interpretation of the evidence should also consider that the observed associations could reflect chance, bias, or confounding rather than an underlying causal effect. In addition, the Working Group stated that the investigation of risk of cancer of the brain associated with cell phone use poses complex methodologic challenges in the conduct of the research and in the analysis and interpretation of findings.
So of course now that we understand that the cases are not tested and just the material--it makes sense! We measured power density levels all around the case-the shielding material most likely isn't used "all over" because then the phone couldn't receive signal and wouldn't be able to engage in a call.  That's why we did not see even close to a 99% reduction when some cases were on the phone.  In fact, watch the video and you'll see some readings are more than 20% higher with a case on vs the naked phone.

When it comes to ionizing radiation — which we’re exposed to in X-rays, in CT scans, and during air travel — we know it’s powerful enough to damage the DNA, and that repeated DNA damage over time can cause cancer. That’s why, for example, you’re not supposed to get too many X-rays in your lifetime. (In case you were wondering, there’s no precise number on how many X-rays are too many — but the Food and Drug Administration suggests keeping track and avoiding any that seem unnecessary.)
The device comes in a variety of forms ranging from the $39 Aries Shield ("a silicon based micro processor that ... decomposes oscillations of electromagnetic fields") to the $249 Aires Defender Utility (which "has two next generation 9 core silicon based micro processor (sic) that provide universal protection from electromagnetic smog of the broadband frequencies").
Specific Absorption Rate (SAR) is an indicator for calculating the level of radiation absorbed in the body. This indicator represents the rate of energy absorption by the tissue and is expressed in units of Watt/kg. The Consumer Protection Regulations (information on non-ionizing radiation from mobile phones) of 2002, stipulate the duty to label the product, specifying the radiation level of the phone’s model and the maximum permitted radiation level. This regulation allows to compare the emitted radiation level between different instruments and to take this into consideration when weighing the factors determining the choice of a new instrument at the time of its purchase.
Four years ago -- before I bought my first iPhone -- I wouldn’t buy certain model cell phones because their radiation emission levels were too high. I became obsessed with researching this in the buying process, especially after finding out that a man I knew died of brain cancer and was an early mobile phone user. Suspicion was that the phone caused the cancer.
So you are careful about NOT putting your radiation emitting mobile near your head. That’s good. But think about this: what body parts get the radiation when you put the thing on your pocket, bra, hat, purse, holster or elsewhere on your body? Now your vital and sometimes private organs are basically in contact with the source of the microwaves, getting the largest dose possible. Pocket Sticker is a high performance shielding patch that you stick onto your clothing which reflects that radiation away from your body.
As a rule, modern medical equipment is well protected against exposure to radiowave radiation. Therefore, there is generally no need for concern regarding the effects of mobile phones on the normal function of the equipment. Nevertheless, the Ministry of Health recommends not to have a mobile phone in the immediate proximity (a distance of 30-50 cm from the portable medical equipment or from medical equipment implanted in the patient's body).
That mystery probably stokes fears about cellphone radiation instead of soothing them, though — in part because of how we in the media cover the rare and frightening. We’ve seen the same thing with fear over nuclear power plants, according to a paper published in Science in the 1980s by psychologist Paul Slovic. “Because nuclear risks are perceived as unknown and potentially catastrophic, even small accidents will be highly publicized and may produce large ripple effects,” Slovic wrote.
In March, however, a peer-review panel of 11 experts from industry and academia voted to advise the agency that it should raise the confidence level from “equivocal evidence” to “some evidence” of a link between cellphone radiation and brain tumors in male rats. (The female rats did not show evidence of a link between the radiation and such tumors.) Two panel members, Lydia Andrews-Jones of Allergan and Susan Felter of Procter & Gamble, proposed the risk upgrade.
For now, it’s probably better not to spend too much of your time worrying: you’re surrounded by cellphone signals, Wi-Fi signals, and all other kinds of radio frequency radiation day in and out — not just when you put your phone up to your face. And until the evidence suggests otherwise, all of this is still considered less of a cancer risk than eating red meat (which you shouldn't freak out about that much either).
We used a few measuring devices to test and see if this product actually blocks radiation and RFID, including a very sophisticated EMF reader. I am glad to say that this is actually a very effective way to reduce radiation. It is most effective on the front side, and when you have it closed and latched, there is very little exposure - only along the top, side and bottom opening.
INTEGRITY: Many manufactures claim near 100% EMF protection, referring to the radiation blocking material, NOT the protection you receive on a call. If you covered your whole phone with EMF blocking material, then you'd have no signal. Our EMF blocking material is used on the front cover only, providing you real EMF protection with no sacrifice in reception.
3. A lab setting is the only legitimate way to show the effectiveness of our technology for a few main reasons: one, a controlled source is the only way to conduct a scientific study. Note that the controlled source that we used was specifically designed to simulate emissions from wireless electronics (RF and ELF emissions of various frequencies). Two, ambient levels in a non-controlled environment will affect readings, rendering the results inaccurate. Three, at-home equipment such as the meter used in the video is not suitable for the types of emissions by a wireless device, nor are they reliable.
A large prospective (forward-looking) study of nearly 800,000 women in the UK examined the risk of developing brain tumors over a 7-year period in relation to self-reported cell phone use at the start of the study. This study found no link between cell phone use and brain tumors overall or several common brain tumor subtypes, but it did find a possible link between long-term cell phone use and acoustic neuromas.
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There is no strong or consistent evidence that mobile phone use increases the risk of getting brain cancer or other head tumors. The United States National Cancer Institute points out that "Radiofrequency energy, unlike ionizing radiation, does not cause DNA damage that can lead to cancer. Its only consistently observed biological effect in humans is tissue heating. In animal studies, it has not been found to cause cancer or to enhance the cancer-causing effects of known chemical carcinogens." The majority of human studies have failed to find a link between cell phone use and cancer. In 2011 a World Health Organization working group classified cell phone use as "possibly carcinogenic to humans". The CDC states that no scientific evidence definitively answers whether cell phone use causes cancer.[5][7][8]
The cell phone industry constantly guards its financial interests, but unfortunately, an unwitting public can be harmed in the process, says Dr. Carlo. “Industry-funded studies in many cases now produce industry-desired outcomes. By tampering with the integrity of scientists, scientific systems and public information steps over the lines of propriety that are appropriate for protecting business interests—especially when the casualty of the interference is public health and safety.”
Researchers have carried out several types of epidemiologic studies in humans to investigate the possibility of a relationship between cell phone use and the risk of malignant (cancerous) brain tumors, such as gliomas, as well as benign (noncancerous) tumors, such as acoustic neuroma (tumors in the cells of the nerve responsible for hearing that are also known as vestibular schwannomas), meningiomas (usually benign tumors in the membranes that cover and protect the brain and spinal cord), and parotid gland tumors (tumors in the salivary glands) (3).
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