Anyway, several phone models that my wife and I considered buying emitted radiation levels simply too high for my comfort level. They’re measured in SAR -- “specific absorption rate” -- which is essentially the amount of radiation a human body will absorb from using or being near a cell phone. The lower the rate, the less radiation will be absorbed.
The Specific Absorption Rate that the FCC, with input from many other government institutions, decided on, is defined using an average of a 30-minute phone call with the cell phone held directly to the ear. Since modern cell phones are used in all sorts of manners, ie speakerphone, scrolling through social media, browsing the web, etc, a base had to be set.

A phone's specific absorption rate (SAR) reveals the maximum amount of radiation the human body absorbs from the phone while it's transmitting. SAR testing ensures that the devices sold in the U.S. comply with the Federal Communications Commission (FCC) SAR exposure limit, but the single, worst-case value obtained from this SAR testing is not necessarily representative of the absorption during actual use, and therefore it is not recommended for comparisons among phones. In short, selecting a lower SAR phone will not reliably ensure lower radiation absorption during use. The FCC has more information at Specific Absorption Rate (SAR) For Cell Phones: What It Means For You.

That’s why the International EMF Scientist Appeal and a number of health and safety organizations, including the American Academy of Pediatrics and the Environmental Health Trust, have called on the government to reassess the safe levels of exposure to cellphones and other wireless technology and then develop new consumer safety guidelines based on those assessments, Moskowitz said.

Studies in people: Another type of study looks at cancer rates in different groups of people. Such a study might compare the cancer rate in a group exposed to something like cell phone use to the rate in a group not exposed to it, or compare it to what the expected cancer rate would be in the general population. But sometimes it can be hard to know what the results of these studies mean, because many other factors that might affect the results are hard to account for.
2. Our products are designed to provide an anti-radiation barrier between the device and the body. This way, the devices are still usable and able to send and receive signal out of the non-shielded side while shielding the EMF away from the body. Because of this, you will only see a reduction in EMF levels on the shielded side of the device. The test you have conducted shows the highest levels from anywhere around the device.
Safe Cell Technology is created out of unique material that is permanently encoded with specific signals or frequencies designed to interact with and change the quality of the electromagnetic field (EMF) emitting from cell phones. It converts the electromagnetic energy into low level infrared energy acting as a cell phone radiation protection shield drastically reducing the harmful effects of cell phone radiation.
DefenderShield Cellphone Radiation Case also claims independent testing and says in their website: That a "sophisticated layering of separate non-toxic, human safe materials processed for maximum radiation blocking efficiency. Each material has unique and targeted radiation-shielding characteristics designed to work in unison to eliminate all radiation emissions from 0 to 10 GHZ and Defender Shield technology refracts, conducts and finally absorbs all these potentially harmful emissions."  In this demonstration, the radiation level measured when DefendeShield case was on is still quite a bit above the level of exposure that I would recommend. I personally do not recommend-holding a phone with a shielding case to your head as the DefenderShield website shows a young woman doing as she demonstrates the product. 
The American Cancer Society (ACS) states that the IARC classification means that there could be some risk associated with cancer, but the evidence is not strong enough to be considered causal and needs to be investigated further. Individuals who are concerned about radiofrequency exposure can limit their exposure, including using an ear piece and limiting cell phone use, particularly among children. (5)
Who wants to make his own shielded passport or credit card sleeve? Or line a purse, wallet, cellphone case or backpack? Add a shielding liner to a pocket? Wrap a wifi node to block radiation output? Repair a fencing lame? Shield a part of a circuit board? Make an RF gasket? Shield your homeopathy bottles? Attach a ground cord to a fabric? There are hundreds of uses for this versatile shielding patch. A peel-off paper backing reveals a super strong conductive adhesive that keeps the patch where you put it. Easily cut to any shape with ordinary scissors, this metalized fabric is conductive on both sides, completely flexible with no stretch, and solid black in color. 40-50 dB from 10 MHz to 10 GHz. You get two pieces, each 5.5x8 inches. Not intended to adhere directly to skin. Do not machine wash.
Tame the radiation! We know how much you love your iPhone. Now enjoy it without radiating your head. Stylish black handset plugs into iPhone 4, 4S, 5, 6 providing clear sound without bending your neck. Allows you to keep the phone at a distance from your body, reducing radiation by 95% or more. Less echo than some hands free sets, it also offers an answer key and volume control. 3.5mm plug. 4-foot coiled cord. Great for home, office, or travel. Makes a great gift too!
The guidelines recommend keeping phones away from the body when they’re not in use—in a backpack, for example, rather than a pocket—and sleeping with phones away from the bed. People may also choose to use speakerphone or a headset to make calls, rather than holding the phone to their heads. (They should remove their headsets when they’re not in use, though, as these devices also emit small amounts of RF frequency.)
Single studies have alternately suggested cellphones are driving up cancer rates and that they pose no health threat at all. In 2011, the World Health Organization (WHO) declared that the devices are a “Class 2B carcinogen,” meaning they possibly can cause cancer in humans — but that’s also a distinction they share with pickles, aloe vera, and being a carpenter.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.
There’s no question that portable phones and computers offer many conveniences and have made our lives easier in countless ways. For many people this convenience outweighs the worry of EMFs. My hope is that by becoming aware of the sources and dangers of cell phone radiation and EMFs, you’ll take steps to minimize exposure for both you and your family.
Mobile or cell phones are now a days an integral part of modern telecommunications in every individual life. In many countries, over half of the population use mobile phones and the mobile phone market is growing rapidly. Saudi Arabia rank first among the countries of the gulf region with highest proportion of mobile users, a study conducted by United Nations Conference on Trade and Development (UNCTAD). In gulf countries, Oman ranked second, followed by Kuwait and the UAE. As billions of people use mobile phones globally, a small increase in the incidence of adverse effects on health could have major public health implications on long term basis. Besides the number of cell phone calls per day, the length of each call and the amount of time people use cell phones are important factors which enhance the health related risk. (1)
Over time, the number of cell phone calls per day, the length of each call, and the amount of time people use cell phones have increased. Because of changes in cell phone technology and increases in the number of base stations for transmitting wireless signals, the exposure from cell phone use—power output—has changed, mostly lowered, in many regions of the United States (1).