The Specific Absorption Rate that the FCC, with input from many other government institutions, decided on, is defined using an average of a 30-minute phone call with the cell phone held directly to the ear. Since modern cell phones are used in all sorts of manners, ie speakerphone, scrolling through social media, browsing the web, etc, a base had to be set.

The use of "hands-free" was not recommended by the British Consumers' Association in a statement in November 2000, as they believed that exposure was increased.[41] However, measurements for the (then) UK Department of Trade and Industry[42] and others for the French Agence française de sécurité sanitaire environnementale [fr][43] showed substantial reductions. In 2005, Professor Lawrie Challis and others said clipping a ferrite bead onto hands-free kits stops the radio waves travelling up the wire and into the head.[44]
Transmitters, including cell phones, emit radio signals on more than the assigned frequency. These other signals on other frequencies are “harmonics” and/or “noise” and/or “dirty” signals from less than optimal transmitters, antennae, and/or resonating frequencies emitted from metallic objects in close proximity to the transmitter, like the other components of the cell phone.
✅ STOP CRIPPLING YOUR IMMUNE SYSTEM: Radiation waves have been shown to attack the human immune system, lowering our defences and making us prone to diseases and ailments. The special combination of crystals and minerals used in our EMF protection cell phone radiation shield will restore balance and increase the body’s defense against harmful radiation.
When you make a phone call, just flip the shielded front cover down when you put the phone against your head. It’s that simple. By keeping the shielded front cover closed while against any part of your body, a barrier is created to protect from a broad spectrum of potentially harmful cell phone radiation emissions, yet won’t affect signal quality. You can use your cell phone with a higher sense of safety by simply keeping the shielded flip cover between your body and radiation-emitting source.

The outside is made of a synthetic polyurethane that feels just like leather, although genuine leather will be available soon. The inside is made of a microfiber that won’t scratch the phone. The materials are also designed to protect your phone, should you drop it. Most importantly, an integrated FCC-certified lab tested radiation-shielding foil not only deflects and absorbs RF, ELF and Thermal radiation to greatly reduce your exposure, but it also blocks RFID signals, so that hackers cannot steal your credit card information by scanning it from afar. And no, the case will not affect phone or battery performance.

Just why Schwann and glial cells appear to be targets of cell phone radiation is not clear. David Carpenter, a physician who directs the Institute for Health and the Environment at the University at Albany, S.U.N.Y., explained the purpose of these cells is to insulate nerve fibers throughout the body. These are electrical systems, so that may be some sort of factor, he wrote in an e-mail. “But this is only speculation.”
This is a 2 pieces of plastic sandwiched together by glue. Don't believe me? Take it apart. This item works no better than the existing case on your phone. If you are that concerned with cellphone radiation, you should be equally concerned about the cheap plastic and toxic glue that this is comprised of. Also know the fact that they've stolen $25 from your wallet when you purchase this hokey product...Technology at it's finest.

Open the “Step 2” packet and remove the cloth and rub the glass surface with the Ti22 Liquid Titanium Shield Nano liquid treated wipe which will coat the surface with the protective Nano liquid. The liquid needs to be applied for at least 90 seconds rubbing every part of the glass. Pushing gently into the glass to absorb the advanced formula. You can also use your finger to rub the liquid into the glass and don’t forget to apply to the camera lens and back-glass if you have a glass back. Allow the Ti22 Liquid Titanium Shield liquid to dry for at least 60-90 seconds before handling. Wash your hands carefully after the treatment.

In theory, men may be more vulnerable to cellphone radiation’s effects on fertility than women. Sperm cells are made and stored in testicles, whereas egg cells are stored in ovaries. And the location of these two organs means that sperm and eggs have different levels of protection from radiation. Testicles sit outside of the abdomen, which makes them more sensitive to radiation. And, well, a phone often sits in your front pocket.

So, you've read the numerous studies about the potentially harmful health effects of cell phone radiation and you are ready to something about it. Of course, you can use your phone sparingly and put it in airplane mode when possible, use a wired headset or speakerphone when on calls, and never store it in your pocket. However, is that realistic? How about for your kids? In today's world, with our increasing dependence on our cell phones, probably not!
Cooper's prototype arrived on the market a decade later at the staggering price of $3,995. Designed by Rudy Krolopp, it was known as the Motorola DynaTAC 8000X, or simply "the brick.” Featuring 20 large buttons and a long rubber antenna, it measured about 11 inches high, weighed almost 2 pounds, provided one hour of battery life and could store 30 phone numbers.
Of course, scientific seesawing like that doesn’t provide a lot of clarity or confidence for the 90 percent of American adults and roughly 80 percent of teens who report having a cell phone. So how concerned should you be about cell-phone radiation? Consumer Reports’ health and safety experts conducted a thorough review of the research and offer some guidance.
We tested a variety of cellphone cases and garment shielding products including the Safe Sleeve, Defender Shield, RF Safe  cellphone “flip” cases, and the Pong cellphone case which does not have a cover over of the face of the phone. We also tested the Belly Armor blanket, nursing cover and boxers as well as an anti-radiation tank top sold by OurSure on Amazon.

The World Health Organisation (WHO) released a fact sheet about these issues, shortly after the IARC re-classification, entitled "Electromagnetic fields and public health: mobile phones". The fact sheet points to the findings of the IARC and describes some of the known short-term and long-term effects of phone use, but ultimately, it lands on the side of where the most conclusive evidence exists:
“The exposures used in the studies cannot be compared directly to the exposure that humans experience when using a cell phone,” John Bucher, a senior scientist at the NTP, a government program within the department of Health and Human Services, says in a press release. “In our studies, rats and mice received radio frequency radiation across their whole bodies. By contrast, people are mostly exposed in specific local tissues close to where they hold the phone. In addition, the exposure levels and durations in our studies were greater than what people experience.”
Today’s report, the final one, was about a decade in the making and is the last of several versions that have been released since preliminary results were presented in May 2016. It represents the consensus of NTP scientists and a group of external reviewers, according to the release. In the future, the NTP plans to conduct studies in smaller exposure chambers and to use biomarkers such as DNA damage to gauge cancer risk. These changes in the experimental setup should mean that future studies will take less time.
As our video points out: Measurements will vary with signal strength and other factors and that includes ambient energy. I talk about ambient energy in a lot of my videos-it's the energy that's in whatever environment I happen to be measuring in that's coming from a source of wireless energy that isn't the subject of what I'm measuring.  My home is not a lab of course, but fortunately it's always measured very low for RF radiation. 

RadiArmor’s anti-radiation material blocks over 99% of EMF radiation. However, since covering your entire phone with this material would result in no reception, only the front cover is lined with this material. This still provides an effective EMF reduction of 91% with no loss in reception. The front cover has a hole for sound to pass through so that you can close the case and talk at the same time.
I'm glad I spent the money to get this protection. Again, I consider this an "insurance policy" and hope cell phone radiation is over hyped. However, mounting evidence seems to indicate otherwise, so I feel more comfortable knowing I'm taking proactive steps to protect against a possible health problem I and my family might face in the future from long and close exposure to cell phones close to the body and head.
In order to protect the population living around base stations and users of mobile handsets, governments and regulatory bodies adopt safety standards, which translate to limits on exposure levels below a certain value. There are many proposed national and international standards, but that of the International Commission on Non-Ionizing Radiation Protection (ICNIRP) is the most respected one, and has been adopted so far by more than 80 countries. For radio stations, ICNIRP proposes two safety levels: one for occupational exposure, another one for the general population. Currently there are efforts underway to harmonise the different standards in existence.[26]
Could you please provide me with evidence that non-ionizing radiation is damaging to humans? In another post illustrating the threats of non-ionizing radiation you have said that this radiation is damaging to children, and link an article by the American Academy of Sleep Medicine. However, this linked page contains no mention of non-ionizing radiation, and instead suggests that children are simply addicted to use of mobile phones, thus using them instead of sleeping. You also provided a link to a PubChem page on the negative effects of this radiation, but this page appears to no longer exist.
Rats were exposed to radiation with a frequency of 900 megahertz, typical of the cellphones in use when the study was conceived in the 90s, for about nine hours per day for two years, The New York Times reports. The lowest levels of radiation used in the study were equivalent to the maximum exposure a phone can cause and still receive federal regulatory approval; the highest levels to which the animals were exposed were four times that. 
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Most of these early studies did not find an increase in the risk for developing tumors among mobile phone users. The main problem characterizing these studies stems from the fact that the development of cancer (in particular brain tumors) takes a very long time (at least 10-20 years and up to 40 years or more), while mobile phone technology is relatively new (as aforesaid, popular use began only in the mid-90s). Hence, these studies could not demonstrate risk even if such existed.
Dr. Carlo, wrote a  Medical Alert ten years ago. He cautioned people with EMF sensitivity against relying upon widely-available EMR Protection Products to prevent the effects of EMF exposure. He noted that EMF sensitive individuals were reporting the opposite effect: people found their symptoms and/or sensitivity worsened. Specifically, severe “symptom relapses.” Dr. Carlo noted:
“The near field plume is the one we’re most concerned with. This plume that’s generated within five or six inches of the center of a cell phone’s antenna is determined by the amount of power necessary to carry the signal to the base station,” he explains. “The more power there is, the farther the plume radiates the dangerous information-carrying radio waves.”
There is no strong or consistent evidence that mobile phone use increases the risk of getting brain cancer or other head tumors. The United States National Cancer Institute points out that "Radiofrequency energy, unlike ionizing radiation, does not cause DNA damage that can lead to cancer. Its only consistently observed biological effect in humans is tissue heating. In animal studies, it has not been found to cause cancer or to enhance the cancer-causing effects of known chemical carcinogens." The majority of human studies have failed to find a link between cell phone use and cancer. In 2011 a World Health Organization working group classified cell phone use as "possibly carcinogenic to humans". The CDC states that no scientific evidence definitively answers whether cell phone use causes cancer.[5][7][8]

“One thing all these conditions have in common is a disruption, to varying degrees, of intercellular communication. When we were growing up, TV antennas were on top of our houses and such waves were up in the sky. Cell phones and Wi-Fi have brought those things down to the street, integrated them into the environment, and that’s absolutely new. The recognition mechanism, where protein vibration sensors on the cell membrane pick up a signal and interpret it as an invader, only works because the body recognizes something it’s never seen before.”
A phone's specific absorption rate (SAR) reveals the maximum amount of radiation the human body absorbs from the phone while it's transmitting. SAR testing ensures that the devices sold in the U.S. comply with the Federal Communications Commission (FCC) SAR exposure limit, but the single, worst-case value obtained from this SAR testing is not necessarily representative of the absorption during actual use, and therefore it is not recommended for comparisons among phones. In short, selecting a lower SAR phone will not reliably ensure lower radiation absorption during use. The FCC has more information at Specific Absorption Rate (SAR) For Cell Phones: What It Means For You.

These experimental findings raise new questions as to the potential for radiofrequency radiation to result in cellular changes and offer potential avenues for further laboratory studies. Cancers in the heart are extremely rare in humans, where the primary outcomes of potential concern with respect to radiofrequency radiation exposure from cell phones are tumors in the brain and central nervous system. Schwann cells of the heart in rodents are similar to the kind of cells in humans that give rise to acoustic neuromas (also known as vestibular schwannomas), which some studies have suggested are increased in people who reported the heaviest use of cell phones. The NTP has stated that they will continue to study this exposure in animal models to further advance our understanding of the biological underpinnings of the effects reported above.