RadiArmor’s anti-radiation material blocks over 99% of EMF radiation. However, since covering your entire phone with this material would result in no reception, only the front cover is lined with this material. This still provides an effective EMF reduction of 91% with no loss in reception. The front cover has a hole for sound to pass through so that you can close the case and talk at the same time.
"For example," Johnson said, "what does a fractal like pattern have to do with a hologram? The answer is, of course, nothing that is apparent. Then there is a truly convoluted assertion that cell phones can be instrumental in ‘psychoemotional' effects on humans because of their lower-frequency outputs. This too, is gibberish. In short, this is technobabble that will potentially snow someone who has no science background."
The energy of electromagnetic radiation is determined by its frequency; ionizing radiation is high frequency, and therefore high energy, whereas non-ionizing radiation is low frequency, and therefore low energy. The NCI fact sheet Electromagnetic Fields and Cancer lists sources of radiofrequency radiation. More information about ionizing radiation can be found on the Radiation page.