Peer review is a vital part of any scientific study; it brings several more lifetimes of expertise into the room to rigorously check a study for any weak points. Melnick calls the peer reviewers’ choice to change some conclusions an unusual move; “It’s quite uncommon that the peer review panel changes the final determination,” he says, noting if anything, he’s seen peer reviewers downgrade findings, not upgrade them. “Typically when NTP presents their findings, the peer review almost in all cases goes along with that.” In this case, the peer reviewers felt the data—when combined with their knowledge of the cancers and with the study design itself—was significant enough to upgrade several of the findings.
"Someone claiming they need to reduce [the safe SAR level of 2 W/kg] by 90-percent — they just have no evidence to make that claim, and they are actually playing on the fact that people will be concerned enough about the possible cancer risk, although they don't understand that there's no sufficient data yet to make a statement about an actual cancer risk," said Professor Olver.
In December, 2006, an epidemiological study on cell phone dangers published in the Journal of the National Cancer Institute sent the media into a frenzy.10 Newspaper headlines blared: “Danish Study Shows Cell Phone Use is Safe,” while TV newscasters proclaimed, “Go ahead and talk all you want—it’s safe!” The news seemed to be a holiday gift for cell phone users. But unfortunately, it’s a flawed study, funded by the cell phone industry and designed to bring a positive result. The industry’s public relations machine is working in overdrive to assure that the study get top-billing in the media worldwide.
With our Phone Pouch, you can carry your phone at a safer distance. And with our powerful shielding material that lines the back of the Phone Pouch and deflects up to 99% of cell phone radiation (65-80 dB attenuation of frequencies from 30MHz to 1GHz), you’re exposed to even less harmful cell phone radiation. Our Phone Pouch uses well established science– inside each Pouch is a layer of fabric, interwoven with gossamer thin metallic threads that form a shield to deflect EMF radiation, working much like a Faraday cage.

Stephen Chanock, who directs the Division of Cancer Epidemiology and Genetics at the National Cancer Institute, remains skeptical, however. Cancer monitoring by the institute and other organizations has yet to show increasing numbers of brain tumors in the general population, he says. Tracking of benign brain tumors, such as acoustic neuromas, was initiated in 2004 by investigators at the institute’s Surveillance, Epidemiology and End Results program, which monitors and publishes statistics on cancer incidence rates. According to Chanock’s spokesperson, the acoustic neuroma data “haven’t accumulated to the point that we can say something meaningful about them.”

Wow so glad I read this article tonight. I have been suspicious of my tablet and phone and in my car – I was experiencing tingling and some irregular pain in odd areas of the body. When I was in my car is when I noticed it – then I realized the same thing would happen when I was reading on my tablet. I just had the discussion with my husband as the body does have an electrical field around it the EMP’s are interrupting that field and damaging the body., which is exactly what I suspected. I also recently read an article that two college girls conducted a “test” project they put a cell phone in one room with and tray of seedlings in soil and put the same tray in another room, very carefully monitoring both room with the exact same temperatures etc. And I believe they let the plants grow for over a week. In the room with the cell phone the seeds had not even sprouted and in the room without the cell phone the seed sprouted and the plants were at least and inch in growth – that is a simple but proven test that cell phones interrupt cellular growth and damage cells. Thank you to all who commented here. I do have to look up what is EHS. Also have to get this info to my daughter who gets headaches.
The papers found that, in male rats, there was “clear evidence” that exposure to cell phone radiation increased risk for a rare type of malignant tumor called schwannoma in the connective tissues that surround nerves in the heart (they found “equivocal” evidence for the same thing in female rats). They also found “some evidence” that the radiation caused malignant glioma—a type of brain cancer affecting glial cells—in the male rats.
So, what types of RF are these cases intended to block? If they block the frequency being used by the phone than if the blocking is complete the phone won’t work. If it’s partial than, as noted by the FCC and related in the article, the phone may attempt to compensate for the weakened signal by increasing it’s signal strength, thereby emitting higher levels of radiation itself, and reducing battery life in the process.
The average radiation level of a Bluetooth earpiece is 0.23 watts per kilogram (W/Kg) according to RF Safe. This is 10 to 100 times higher than the amount of radio frequency (RF) exposure needed to create “leaks” in the blood-brain barrier, allowing for toxins (not to mention the radiation itself!) to pass through into the brain. It’s best to just say NO to Bluetooth!
I also searched around to see if cell phone radiation was anything to worry about anyway. I turned up enough information from a lot of different credible sources to convince me it was worth protecting against the possible damaging effects of this radiation. IF there is no real health impact, then having a protective device would be overkill, but I figured better overkill than discover in time people started developing problems as a result of heavy cell phone use.

Pong Research also makes cases for the iPad and its technology is arguably better suited for that. Why? Because serving as a stand to prop up your iPad or tablet, it means you don’t really need to hold it. That’s an ideal setup because higher amounts of radiation are going out the back, versus the front of the screen which you are touching with your fingers and palms.

When you make a phone call, just flip the shielded front cover down when you put the phone against your head. It’s that simple. By keeping the shielded front cover closed while against any part of your body, a barrier is created to protect from a broad spectrum of potentially harmful cell phone radiation emissions, yet won’t affect signal quality. You can use your cell phone with a higher sense of safety by simply keeping the shielded flip cover between your body and radiation-emitting source.
Some scientists have reported that the RF waves from cell phones produce effects in human cells (in lab dishes) that might possibly help tumors grow. However, several studies in rats and mice have looked at whether RF energy might promote the development of tumors caused by other known carcinogens (cancer-causing agents). These studies did not find evidence of tumor promotion.
Limit your (and your children’s) cell phone use. This is one of the most obvious ways to limit your exposure to RF waves from cell phones. You may want to use your cell phone only for shorter conversations, or use it only when a conventional phone is not available. Parents who are concerned about their children’s exposure can limit how much time they spend on the phone.
In the US, a small number of personal injury lawsuits have been filed by individuals against cellphone manufacturers (including Motorola,[28] NEC, Siemens, and Nokia) on the basis of allegations of causation of brain cancer and death. In US federal courts, expert testimony relating to science must be first evaluated by a judge, in a Daubert hearing, to be relevant and valid before it is admissible as evidence. In a 2002 case against Motorola, the plaintiffs alleged that the use of wireless handheld telephones could cause brain cancer and that the use of Motorola phones caused one plaintiff's cancer. The judge ruled that no sufficiently reliable and relevant scientific evidence in support of either general or specific causation was proffered by the plaintiffs, accepted a motion to exclude the testimony of the plaintiffs' experts, and denied a motion to exclude the testimony of the defendants' experts.[29]
ShieldMe  On the ShieldMe site is a message from Wireless Connection CEO Rose Vitale addressing issues with the cellphone industry and she makes some good points.  As far as how ShieldMe works she states, " Our ShieldMe cases help deflect up to 99% of the harmful EMF, RF or microwave radiation emitted from a cellphone while carrying around or when on a call." The demonstration of the SheildMe case shows levels that like the "EMF protection cellphone cases" is many many times higher than levels EMF expert Larry Gust follows as a certified building biologist.   
The 13-country INTERPHONE study, the largest case-control study done to date, looked at cell phone use among more than 5,000 people who developed brain tumors (gliomas or meningiomas) and a similar group of people without tumors. Overall, the study found no link between brain tumor risk and the frequency of calls, longer call time, or cell phone use for 10 or more years. There was a suggestion of a possible increased risk of glioma, and a smaller suggestion of an increased risk of meningioma, in the 10% of people who used their cell phones the most. But this finding was hard to interpret because some people in the study reported implausibly high cell phone use, as well as other issues. The researchers noted that the shortcomings of the study prevented them from drawing any firm conclusions, and that more research was needed.
A few other health concerns have been raised about cell phone use. One has been whether the RF waves from cell phones might interfere with medical devices such as heart pacemakers. According to the FDA, cell phones should not pose a major risk for the vast majority of pacemaker wearers. Still, people with pacemakers may want to take some simple precautions to help ensure that their cell phones don’t cause a problem, such as not putting the phone in a shirt pocket close to the pacemaker.
The science is still out on whether the long-term use of cell phones—which emit electromagnetic radiation when they send and receive signals from towers or WiFi devices—can affect human health. But for people who want to reduce their exposure to this type of energy, the California Department of Public Health has published new guidelines on how to do just that.
There is a degree of controversy surrounding the implications of cell phone radiation, and what it means to our health. Some research has suggested that the type of radio frequencies used by cell phones can speed up the progression of cancer in laboratory test animals, but it has proven difficult to replicate these results. It is known that radiation from cell phones can affect pacemakers, but the main concern is related to the fact that most cell phone users hold the phone against their ear. If significant levels of radiation enter the tissues of the head in this way over time, some worry that this can increase the likelihood of brain tumors and related conditions.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.
Then there is non-ionizing radiation, which encompasses the vast majority of light we are exposed to: visible light from lightbulbs, infrared light from an oven and from people, gigahertz light from our wifi, megahertz light to/from our cell phones, and radio waves hitting our car radio. They are not harmful in small doses because one photon does not have enough energy to ionize atoms and/or break apart molecules. In very large doses, non-ionizing radiation can be harmful. For example, a visible light laser with sufficient power (at least several hundred times more than a legal laser pointer) which is concentrated in a small enough spot will burn your skin and do worse things to your eye if it gets in there. And those of us who are old enough, remember the gerbil-in-a-microwave flash animations which went viral 17 years ago [1] as a humorous (but not exactly factual) representation of what would happen if you microwaved a live rodent.

I really want to caution you to be careful of any "expert" or EMF blogger recommending anti-radiation filtering cases, stickers that attach to the phone or necklaces to "ward off" EMF.  I get it, when I first realized 25 years ago that I was sensitive to electromagnetic energy and then later, when I understood that without a doubt, man made electromagnetic radiation has a biological effect on my body, I wanted an easy fix.  I tried the shielding materials and cases and I just did not feel any better.  Then I bought meters to see if the energy changed and I actually noticed what the California Department of Health now says and it's what the FTC and FCC post warnings about:  "Some shielding materials can make exposures worse". So please, be careful and read on for what you can do to avoid electromagnetic radiation exposure.

Exposure to ionizing radiation, such as from x-rays, is known to increase the risk of cancer. However, although many studies have examined the potential health effects of non-ionizing radiation from radar, microwave ovens, cell phones, and other sources, there is currently no consistent evidence that non-ionizing radiation increases cancer risk in humans (2).