This is a 2 pieces of plastic sandwiched together by glue. Don't believe me? Take it apart. This item works no better than the existing case on your phone. If you are that concerned with cellphone radiation, you should be equally concerned about the cheap plastic and toxic glue that this is comprised of. Also know the fact that they've stolen $25 from your wallet when you purchase this hokey product...Technology at it's finest.
The ultra thin (1mm) RadiCushion by Cellsafe slips into the cell phone case and redirects radiation away from the face of the phone. It's available in black or white but not recommended for use with aluminum or metallic cell phone cases. Test results show a SAR reduction of 96%. A slightly thicker (2mm) RadiCushion is available for iPad and iPad mini; it adheres to the back of the device and also provides SAR reductions of 96%. Visit their website for more information or watch this independent test which shows an 80% reduction and also compares it to the BlocSock:
Well, Loyd really does seems like a guy with great intentions! However, he has put too much faith in Pong’s SAR testing, and SAR guidelines in general — to the point he no-longer believes his own eye’s when nothing is observed on his trusty RF meter.   Which proves (Using an RF Meter) there is absolutely no real reduction in actual radiation coming from the front of the phone when a pong cell phone case is used.
Don’t rely on a “radiation shield” or other products claiming to block RF energy, electromagnetic fields, or radiation from cell phones. According to the U.S. Federal Trade Commission, products that interfere with the phone’s signal may force it to work harder and emit more RF energy in order to stay connected, possibly increasing your exposure. It is best to use wired solutions to reduce RF rather than rely on an untested  product.
The pacemaker studies were a harbinger of bad things to come. Results showed that cell phones do indeed interfere with pacemakers, but moving the phone away from the pacemaker would correct the problem. Amazingly, the industry was extremely upset with the report, complaining that the researchers went off target. When Dr. Carlo and his colleagues published their findings in the New England Journal of Medicine in 1997,11 the industry promptly cut off funding for the overall program. It took nine months for the FDA and the industry to agree on a scaled-down version of the program to continue going forward. Dr. Carlo had volunteered to step down, since he was clearly not seeing eye-to-eye with the industry, but his contract was extended instead, as no one wanted to look bad from a public relations standpoint.
SafeSleeve was founded in California by two Engineering graduates (University of Cal Poly San Luis Obispo) Cary and Alaey, with a desire to make a difference. They wanted to develop a product to help simplify, protect, and enhance the lives of their increasingly busy, tech dependent peers, family and friends. This is apparent in the highly efficient and useful, yet stylish designs and branding of SafeSleeve products. 
For now, it’s probably better not to spend too much of your time worrying: you’re surrounded by cellphone signals, Wi-Fi signals, and all other kinds of radio frequency radiation day in and out — not just when you put your phone up to your face. And until the evidence suggests otherwise, all of this is still considered less of a cancer risk than eating red meat (which you shouldn't freak out about that much either).
Wearable tech such as the Apple Watch might as well be called a wearable EMF device. These watches are even worse than mobile phones in that they remain in constant, direct contact with your skin. New York Times columnist Nick Bilton covered this issue in March 2015, noting that constant, low-level radiation from such devices can trigger the formation of cancerous tumors, blood abnormalities, and more.
Over time, the number of cell phone calls per day, the length of each call, and the amount of time people use cell phones have increased. Because of changes in cell phone technology and increases in the number of base stations for transmitting wireless signals, the exposure from cell phone use—power output—has changed, mostly lowered, in many regions of the United States (1).