This is the second Cell Shield protector I have purchased. I have had one for my cell phone for almost a year now and it has been wonderful! When my husband upgraded to a new phone, I knew I needed to purchase one for him. The application of the button is very simple and it stays on well. Due to the fact that it is a 'raised' button (a few millimeters thick), some may find it difficult to know where to apply it. I have an i4 phone with an Otterbox case. There is a round cut-out hole in the case that lines up with the 'apple' symbol on the back of the phone. I was able to place the button in that cut-out and it lines up flush with the cover. I highly recommend this Protector to anyone looking to significantly and effectively block EMF's.
Dr Devra Davis is an internationally recognised expert on electromagnetic radiation from mobile phones and other wireless transmitting devices. She is currently the Visiting Professor of Medicine at the Hebrew University Hadassah Medical School, and Visiting Professor of Medicine at Ondokuz Mayis University, Turkey. Dr Davis was Founding Director of the Center for Environmental Oncology at The University of Pittsburgh Cancer Institute —­ the first institute of its kind in the world, to examine the environmental factors that contribute to the majority of cases of cancer.

You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.
Exposure to ionizing radiation, such as from x-rays, is known to increase the risk of cancer. However, although many studies have examined the potential health effects of non-ionizing radiation from radar, microwave ovens, cell phones, and other sources, there is currently no consistent evidence that non-ionizing radiation increases cancer risk in humans (2).
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