"For example," Johnson said, "what does a fractal like pattern have to do with a hologram? The answer is, of course, nothing that is apparent. Then there is a truly convoluted assertion that cell phones can be instrumental in ‘psychoemotional' effects on humans because of their lower-frequency outputs. This too, is gibberish. In short, this is technobabble that will potentially snow someone who has no science background."
The company's "Researches" page, for example, states that "Aires Technologies are more than 12 years (sic). For this period there have been conducted a number of studies on mechanisms of coherent transformers that effect on physical, chemical, technological and biological processes (sic). The studies were carried out in close collaboration with leading research and academic institutions."

The science is still out on whether the long-term use of cell phones—which emit electromagnetic radiation when they send and receive signals from towers or WiFi devices—can affect human health. But for people who want to reduce their exposure to this type of energy, the California Department of Public Health has published new guidelines on how to do just that.
Educate yourself about the RF sources in your home, and replace the devices that you can with non-wireless alternatives, and replace the wireless connections that you can with wired ethernet or other cord/cable connections. Note: most wireless devices can connect non-wirelessly, sometimes an easy-to-find adaptor accessory is required to use cords/cables.

If you want to use your phone for talking, then the idea is that you keep it flipped over the front of the screen – that way you’re blocking radiation on both the front and back. The speaker still works with the cover on, because there’s a small hole for that. The inevitable drawback of this is that you have to flip the cover open in order to access your keypad.
Cell-phone designs have changed a lot since the studies described above were completed. For example, the antennas—where most of the radiation from cell phones is emitted—are no longer located outside of phones near the top, closest to your brain when you talk, but are inside the phone, and they can be toward the bottom. As a result, the antenna may not be held against your head when you’re on the phone. That’s important because when it comes to cell-phone radiation, every milli­meter counts: The strength of exposure drops dramatically as the distance from your body increases.
Many respected scientists join them. “We found no evidence of an increased risk of brain tumors or any other form of cancer” from cell-phone radiation, says John Boice Jr., Sc.D., president of the National Council on Radiation Protection & Measurements and a professor of medicine at the Vanderbilt University School of Medicine in Nashville, Tenn. “The worry should instead be in talking or texting with your cell phone while driving.”
Regular battery-powered watches (and all other battery-powered tech, for that matter) also produce some level of EMFs, but that level is far lower than the amount emitted by tech devices that are plugged in, or that receive and transmit information wirelessly. The same rule applies however; if you can turn it off and keep it away from your body, then do so whenever possible.
In 1993, the cell phone industry was pressured by Congress to invest $28 million into studying cell phone safety. The cause of this sudden concern was massive publicity about a lawsuit filed by Florida businessman David Reynard against cell phone manufacturer NEC. Reynard’s wife, Susan, died of a brain tumor, and he blamed cell phones for her death. Reynard revealed the suit to the public on the Larry King Live show, complete with dramatic x-rays showing the tumor close to where Susan held her cell phone to her head for hours each day.
Jump up ^ For example, Finland "Radiation and Nuclear Safety Authority: Children's mobile phone use should be limited". Finnish Radiation and Nuclear Safety Authority (STUK). 7 January 2009. Archived from the original on 11 January 2010. Retrieved 20 January 2010. and France "Téléphone mobile, DAS et santé" [Mobile telephones, SAR and health] (PDF). Votre enfant et le téléphone mobile [Your child and mobile telephony]. Association Française des Opérateurs Mobiles (AFOM)[French Mobile Phone Operators' Association] et l’Union Nationale des Associations Familiales (UNAF) [National Federation of Family Associations]. 31 January 2007. Retrieved 20 January 2010.
Pong’s claims for its case have stood up to the scrutiny of Wired magazine and the Better Business Bureau (Advertising Self-Regulation Council 2012; Ganapati 2009). In tests conducted by Cetecom, a cell phone radiation certification lab, and observed by a reporter from Wired magazine, an iPhone 3G tested without a case had a maximum SAR of 1.18 W/kg when held at the ear. The same phone tested with a Pong case had a maximum SAR of 0.42 W/kg (Ganapati 2009).  
It'd be wrong to say that there is no evidence of harm at all. In fact, the re-classification by the IARC came about in the first place because the Working Group contributing to the Interphone study acknowledged "limited evidence" of an increase in glioma (a type of tumour, commonly found in the brain) among phone users in one of the studies. In this study, which concluded in 2004, researchers found that participating phone owners who had used their handsets for calls for more than 30-minutes a day, over a period of ten years, had an increase incidence of glioma.
Morbidity and mortality among study participants who have brain cancer. Gliomas are particularly difficult to study, for example, because of their high death rate and the short survival of people who develop these tumors. Patients who survive initial treatment are often impaired, which may affect their responses to questions. Furthermore, for people who have died, next-of-kin are often less familiar with the cell phone use patterns of their deceased family member and may not accurately describe their patterns of use to an interviewer.
We really do not recommend any kind of chip, guard, anti-radiation "filters" or incomplete shielding case because honestly, how could they NOT provide a false sense of security? Folks could believe these products make them “invincible” against radiation so they are comfortable holding the case right up to their heads-and the radiation seeping from the back and the side of the phone case is in very close proximity to their precious brains. Oh no!
Let’s say you are in class, or at the movies, and you don’t want your phone to ring. Slip it into the fully shielded slot. In this position, RF signals in or out will be reduced almost to zero, which is enough to stop the phone from ringing in most circumstances unless you have an especially good connection. You can also store chipped cards (like credit cards) in here to prevent unintentional reading.
If you paid an electrical engineer to shield something for you, depending on the application, they would either use MuMetal or this type of mesh shielding. It’s not some new technology, so there’s no question of whether it works, because it does. Regardless, it would still be nice for them to publish third-party independent testing to reassure people of this.
In one type of study, called a case–control study, cell phone use is compared between people with these types of tumors and people without them. In another type of study, called a cohort study, a large group of people who do not have cancer at study entry is followed over time and the rate of these tumors in people who did and didn’t use cell phones is compared. Cancer incidence data can also be analyzed over time to see if the rates of brain tumors changed in large populations during the time that cell phone use increased dramatically. These studies have not shown clear evidence of a relationship between cell phone use and cancer. However, researchers have reported some statistically significant associations for certain subgroups of people.