The guidelines created a measure of the rate that body tissue absorbs radiation during cell phone use called the specific absorption rate (SAR). The SAR for cell phone radiation was set at a maximum of 1.6 watts of energy absorbed per kilogram of body weight. The limit was set due to the thermal effects of cell phone radiation (all RF radiation can heat human body tissue at high enough levels) - it was not set to mitigate other biological effects cell phone radiation might have such as DNA damage or cancer.

First, studies have not yet been able to follow people for very long periods of time. When tumors form after a known cancer-causing exposure, it often takes decades for them to develop. Because cell phones have been in widespread use for only about 20 years in most countries, it is not possible to rule out future health effects that have not yet appeared.

The research continued, and what it uncovered would be a dire warning to cell phone users and the industry’s worst nightmare. When the findings were ready for release in 1998, the scientists were suddenly confronted with another challenge: the industry wanted to take over public dissemination of the information, and it tried everything it could to do so. It was faced with disaster and had a lot to lose.
There are ongoing worries about whether cellphones can give you cancer — especially brain cancer, since our phones spend so much time near our faces. It’s true that cell phones do emit radiation. But it’s radiofrequency radiation, which is much lower energy than the ionizing radiation you’d get from an X-ray, or, say, nuclear fallout. Ionizing radiation can cause DNA damage that can eventually lead to cancer. But the radiofrequency radiation from a cellphone doesn’t work that way — and today’s results support that.
SafeSleeve was founded in California by two Engineering graduates (University of Cal Poly San Luis Obispo) Cary and Alaey, with a desire to make a difference. They wanted to develop a product to help simplify, protect, and enhance the lives of their increasingly busy, tech dependent peers, family and friends. This is apparent in the highly efficient and useful, yet stylish designs and branding of SafeSleeve products. 
So you decided you are going to use your cell phone in your car, despite all the warnings. But you have the good sense to keep it away from your head and body! This handy mount can securely hold your phone, iPod, MP3 player or GPS unit with confidence as your drive. Allows easy access and a clear view. Can be used by anyone in the car: driver, passenger, or even in the back seat. Plugs securely into a cup holder and is fully adjustable to any position. Cradle adjusts and can securely accommodate devices up 3.5 inches wide. Completely hands free. Can also be used on boats, recliners or anywhere a cup holder is waiting. You can even do his’n’hers! 

Take a closer look at the product claims. Many refer to their “shielding technology” and not the product itself. In many cases, the “FCC Certified” labs they cite are actually testing how much RF the raw shielding material can block. They’re testing the materials used in the products. They’re not testing how much RF the actual products block while on a real-world phone.
Over time, the number of cell phone calls per day, the length of each call, and the amount of time people use cell phones have increased. Because of changes in cell phone technology and increases in the number of base stations for transmitting wireless signals, the exposure from cell phone use—power output—has changed, mostly lowered, in many regions of the United States (1).
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