Pong’s claims for its case have stood up to the scrutiny of Wired magazine and the Better Business Bureau (Advertising Self-Regulation Council 2012; Ganapati 2009). In tests conducted by Cetecom, a cell phone radiation certification lab, and observed by a reporter from Wired magazine, an iPhone 3G tested without a case had a maximum SAR of 1.18 W/kg when held at the ear. The same phone tested with a Pong case had a maximum SAR of 0.42 W/kg (Ganapati 2009).
Mobile phones emit radiofrequency energy, a form of non-ionizing electromagnetic radiation, which can be absorbed by tissues close to the phone. The amount of radiofrequency energy a mobile phone user is exposed depend on many factors as the technology of the phone, the distance between the phone and the user, the extent and type of mobile phone use and the user’s distance from cell phone towers. (2)
The Specific Absorption Rate test uses sophisticated instruments to measure the amount of radiation absorbed into the body, usually the head. At present, the generally recognized limit for absorbed electromagnetic energy is 1.6 watts per kilogram. All cell phones sold must be tested and have their compliance with this standard certified by their manufacturer. The electromagnetic fields from a cell phone depend upon the design of the cell phone and its antenna,how it operates, as well as how it is held and used. Tests conducted by the ABC show 20/20 has found that some of the country’s most popular cell phones can – depending on how they’re held – exceed the radiation limit. A cell phone’s antenna radiates in all directions. The health concern is about the radiation actually absorbed into the head, which is where cell phones are usually held. SAR tests conducted on the SAR Shield show that the product reduces SAR radiation by as much as 89%.
I'm glad I spent the money to get this protection. Again, I consider this an "insurance policy" and hope cell phone radiation is over hyped. However, mounting evidence seems to indicate otherwise, so I feel more comfortable knowing I'm taking proactive steps to protect against a possible health problem I and my family might face in the future from long and close exposure to cell phones close to the body and head.
"Possibly carcinogenic" was a phrase that may media outlets pulled out of the release, but it's a dangerous takeaway for consumers, out of context. "Possibly carcinogenic to humans", or group 2B, is a sub-classification or monograph, applied to agents by the IARC. Other agents (or items of everyday life) in Group 2B include pickled vegetables, lead and Potassium bromate — an oxidising additive common in flour. In all, there are 272 agents listed as possibly carcinogenic.
The energy of electromagnetic radiation is determined by its frequency; ionizing radiation is high frequency, and therefore high energy, whereas non-ionizing radiation is low frequency, and therefore low energy. The NCI fact sheet Electromagnetic Fields and Cancer lists sources of radiofrequency radiation. More information about ionizing radiation can be found on the Radiation page.