So of course now that we understand that the cases are not tested and just the material--it makes sense! We measured power density levels all around the case-the shielding material most likely isn't used "all over" because then the phone couldn't receive signal and wouldn't be able to engage in a call.  That's why we did not see even close to a 99% reduction when some cases were on the phone.  In fact, watch the video and you'll see some readings are more than 20% higher with a case on vs the naked phone.

Another thing that many people fail to realize is that EMF-emitting devices such as laptop computers are exceptionally more harmful when plugged in as opposed to when they’re operating on battery power alone. Tests have shown that working on a laptop that’s plugged in can result in up to 100 times more radiation exposure than using one that’s operating on battery power.
A phone's specific absorption rate (SAR) reveals the maximum amount of radiation the human body absorbs from the phone while it's transmitting. SAR testing ensures that the devices sold in the U.S. comply with the Federal Communications Commission (FCC) SAR exposure limit, but the single, worst-case value obtained from this SAR testing is not necessarily representative of the absorption during actual use, and therefore it is not recommended for comparisons among phones. In short, selecting a lower SAR phone will not reliably ensure lower radiation absorption during use. The FCC has more information at Specific Absorption Rate (SAR) For Cell Phones: What It Means For You.
INTEGRITY: Many manufactures claim near 100% EMF protection, referring to the radiation blocking material, NOT the protection you receive on a call. If you covered your whole phone with EMF blocking material, then you'd have no signal. Our EMF blocking material is used on the front cover only, providing you real EMF protection with no sacrifice in reception.
Affirming research conducted back in the 1970s that brought to light some of the dangers associated with EMFs, scientists from the Environmental Protection Agency (EPA) more recently warned that ELF radiation alters calcium ion activity in cells, which regulates energy production, membrane function and integrity, and both central and peripheral nervous system health.
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They determined there is “clear evidence” that male rats exposed to high levels of radio frequency radiation — typical of 2G and 3G networks when the study was designed — developed heart schwannomas. There was also “some evidence” of brain and adrenal gland tumors, again in the male rats, but the exposed female rats, and male and female mice, did not have consistent patterns of disease.
Wherever you come out on the cellphone and cancer question, one thing is clear: How we live with cellphones, along with our exposure to the radiation they emit, has changed dramatically over the past several decades. That has policy implications; it’s something regulators, researchers, and cellphone companies need to pay attention to. In that context, a few things should happen:
Your phone sends radiofrequency, or RF, waves from its antenna to nearby cell towers, and receives RF waves to its antenna from cell towers when you make a call or text or use data. The frequency of a cell phone’s RF waves falls between those emitted by FM radios and those from microwave ovens, all of which are considered “non-ionizing” forms of radiation. That means that—unlike radiation from a nuclear explosion, a CT scan, or a standard X-ray—the radiation from your phone does not carry enough energy to directly break or alter your DNA, which is one way that cancer can occur. (FM radios and microwaves don’t raise alarms, in part because they aren’t held close to your head when in use and because microwave ovens have shielding that offers protection.)
Let’s be honest, we’re addicted to our smartphones. According to an ABC news report, the average person checks their phone 150 times per day, not to mention the other 15 hours per day it sits in your pocket. It’s also nothing new that cell phones emit Electromagnetic Fields/Radiation (EMF/EMR) when it’s glued to the side of our head more than 22 times per day. 
Independently tested DefenderShield® technology uses a patent-pending sophisticated layering of separate non-toxic, human safe exotic materials processed for maximum radiation blocking efficiency. Each material has unique and targeted radiation shielding characteristics designed to work in unison to up to eliminate all radiation emissions from 0 to 10 GHz.
Dr. Carlo, wrote a  Medical Alert ten years ago. He cautioned people with EMF sensitivity against relying upon widely-available EMR Protection Products to prevent the effects of EMF exposure. He noted that EMF sensitive individuals were reporting the opposite effect: people found their symptoms and/or sensitivity worsened. Specifically, severe “symptom relapses.” Dr. Carlo noted:
Cell phone radiation refers to radiation in the form of electromagnetic waves that is emitted from mobile phones. This type of radiation takes the form of radio waves that are near the microwave range. The amount of radiation that a given cell phone will emit depends on the exact frequency of the radiation, as well as whether the device is using an analog signal or a digital one. There has been speculation that large amounts of cell phone radiation could be hazardous to the user's health, but there are no conclusive scientific findings on the subject.
We tested a variety of cellphone cases and garment shielding products including the Safe Sleeve, Defender Shield, RF Safe  cellphone “flip” cases, and the Pong cellphone case which does not have a cover over of the face of the phone. We also tested the Belly Armor blanket, nursing cover and boxers as well as an anti-radiation tank top sold by OurSure on Amazon.
We also spoke to experts and searched government reports to try to find any other high-quality evidence that may not have been published in an academic database. We included the National Toxicology Program’s animal studies, since they are considered some of the most important animal research that was funded by the government to help answer the question of whether cellphones cause cancer. We also included research on the fertility effects of cellphone radiation, since that was a concern many researchers in the field had.
Wow so glad I read this article tonight. I have been suspicious of my tablet and phone and in my car – I was experiencing tingling and some irregular pain in odd areas of the body. When I was in my car is when I noticed it – then I realized the same thing would happen when I was reading on my tablet. I just had the discussion with my husband as the body does have an electrical field around it the EMP’s are interrupting that field and damaging the body., which is exactly what I suspected. I also recently read an article that two college girls conducted a “test” project they put a cell phone in one room with and tray of seedlings in soil and put the same tray in another room, very carefully monitoring both room with the exact same temperatures etc. And I believe they let the plants grow for over a week. In the room with the cell phone the seeds had not even sprouted and in the room without the cell phone the seed sprouted and the plants were at least and inch in growth – that is a simple but proven test that cell phones interrupt cellular growth and damage cells. Thank you to all who commented here. I do have to look up what is EHS. Also have to get this info to my daughter who gets headaches.
Over time, the number of cell phone calls per day, the length of each call, and the amount of time people use cell phones have increased. Because of changes in cell phone technology and increases in the number of base stations for transmitting wireless signals, the exposure from cell phone use—power output—has changed, mostly lowered, in many regions of the United States (1).