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The use of "hands-free" was not recommended by the British Consumers' Association in a statement in November 2000, as they believed that exposure was increased.[41] However, measurements for the (then) UK Department of Trade and Industry[42] and others for the French Agence française de sécurité sanitaire environnementale [fr][43] showed substantial reductions. In 2005, Professor Lawrie Challis and others said clipping a ferrite bead onto hands-free kits stops the radio waves travelling up the wire and into the head.[44]
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Then there is non-ionizing radiation, which encompasses the vast majority of light we are exposed to: visible light from lightbulbs, infrared light from an oven and from people, gigahertz light from our wifi, megahertz light to/from our cell phones, and radio waves hitting our car radio. They are not harmful in small doses because one photon does not have enough energy to ionize atoms and/or break apart molecules. In very large doses, non-ionizing radiation can be harmful. For example, a visible light laser with sufficient power (at least several hundred times more than a legal laser pointer) which is concentrated in a small enough spot will burn your skin and do worse things to your eye if it gets in there. And those of us who are old enough, remember the gerbil-in-a-microwave flash animations which went viral 17 years ago [1] as a humorous (but not exactly factual) representation of what would happen if you microwaved a live rodent.
If you want to measure the EMF radiation from your own phone, and know if EMF protection products are working, you should get a quality EMF meter. I highly recommend the new TriField TF2 (read my review) as it’s simple to use, lasts forever, is extremely accurate, and measures all three types of EMF radiation. If you’re looking for a low-cost EMF meter I really like the Meterk (read my review).

First, studies have not yet been able to follow people for very long periods of time. When tumors form after a known cancer-causing exposure, it often takes decades for them to develop. Because cell phones have been in widespread use for only about 20 years in most countries, it is not possible to rule out future health effects that have not yet appeared.


Anyway, several phone models that my wife and I considered buying emitted radiation levels simply too high for my comfort level. They’re measured in SAR -- “specific absorption rate” -- which is essentially the amount of radiation a human body will absorb from using or being near a cell phone. The lower the rate, the less radiation will be absorbed.
In 2007, Dr Devra Davis founded non­profit Environmental Health Trust to provide basic research and education about environmental health hazards. Dr Davis served as the President Clinton appointee to the Chemical Safety and Hazard Investigation Board in the U.S.A. from 1994–­1999, an independent executive branch agency that investigates, prevents and mitigates chemical accidents.
Just take a moment and think about how much you’re using your phone every single day. Answering calls, discussing plans, talking about your day with friends, playing games, watching videos and using apps, only scratch the surface of how much you’re actually using your phone. You might even have it by your bedside or on your nightstand when you go to bed at night. It’s time you stopped exposing yourself to dangerous EMF radiation and protected yourself from the dire consequences of using an unshielded smartphone or tablet.
But he cautioned that the exposure levels and durations were far greater than what people typically encounter, and thus cannot “be compared directly to the exposure that humans experience.” Moreover, the rat study examined the effects of a radio frequency associated with an early generation of cellphone technology, one that fell out of routine use years ago. Any concerns arising from the study thus would seem to apply mainly to early adopters who used those bygone devices, not to users of current models.
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The authors found a consistent effect, in both types of studies, that cellphone radiation leads to decreased sperm motility (ability to swim) and viability, but not a decrease in overall concentration. While it’s unclear if these specific changes are enough to affect men’s fertility, the authors wrote, “mobile phone exposure may form part of a cumulative effect of modern day environmental exposures, that collectively reduce sperm quality and explain current trends in infertility.”
Cell-phone designs have changed a lot since the studies described above were completed. For example, the antennas—where most of the radiation from cell phones is emitted—are no longer located outside of phones near the top, closest to your brain when you talk, but are inside the phone, and they can be toward the bottom. As a result, the antenna may not be held against your head when you’re on the phone. That’s important because when it comes to cell-phone radiation, every milli­meter counts: The strength of exposure drops dramatically as the distance from your body increases.
Another thing that many people fail to realize is that EMF-emitting devices such as laptop computers are exceptionally more harmful when plugged in as opposed to when they’re operating on battery power alone. Tests have shown that working on a laptop that’s plugged in can result in up to 100 times more radiation exposure than using one that’s operating on battery power.
"For example," Johnson said, "what does a fractal like pattern have to do with a hologram? The answer is, of course, nothing that is apparent. Then there is a truly convoluted assertion that cell phones can be instrumental in ‘psychoemotional' effects on humans because of their lower-frequency outputs. This too, is gibberish. In short, this is technobabble that will potentially snow someone who has no science background."
DefenderShield Cellphone Radiation Case also claims independent testing and says in their website: That a "sophisticated layering of separate non-toxic, human safe materials processed for maximum radiation blocking efficiency. Each material has unique and targeted radiation-shielding characteristics designed to work in unison to eliminate all radiation emissions from 0 to 10 GHZ and Defender Shield technology refracts, conducts and finally absorbs all these potentially harmful emissions."  In this demonstration, the radiation level measured when DefendeShield case was on is still quite a bit above the level of exposure that I would recommend. I personally do not recommend-holding a phone with a shielding case to your head as the DefenderShield website shows a young woman doing as she demonstrates the product. 
We really do not recommend any kind of chip, guard, anti-radiation "filters" or incomplete shielding case because honestly, how could they NOT provide a false sense of security? Folks could believe these products make them “invincible” against radiation so they are comfortable holding the case right up to their heads-and the radiation seeping from the back and the side of the phone case is in very close proximity to their precious brains. Oh no!
Changing technology and methods of use. Older studies evaluated radiofrequency radiation exposure from analog cell phones. Today, cell phones use digital technology, which operates at a different frequency and a lower power level than analog phones. Digital cell phones have been in use for more than two decades in the United States, and cellular technology continues to change (3). Texting and other applications, for example, are common uses of cell phones that do not require bringing the phone close to the head. Furthermore, the use of hands-free technology, such as wired and wireless headsets, is increasing and may reduce exposure by distancing the phone from the body (36, 37).
A decline in male sperm quality has been observed over several decades.[11][12][13] Studies on the impact of mobile radiation on male fertility are conflicting, and the effects of the radiofrequency electromagnetic radiation (RF-EMR) emitted by these devices on the reproductive systems are currently under active debate.[14][15][16][17] A 2012 review concluded that "together, the results of these studies have shown that RF-EMR decreases sperm count and motility and increases oxidative stress".[18][19] A 2017 study of 153 men that attended an academic fertility clinic in Boston, Massachusetts found that self-reported mobile phone use was not related to semen quality, and that carrying a mobile phone in the pants pocket was not related to semen quality.[20]
Experts consulted by France considered it was mandatory that the main antenna axis should not to be directly in front of a living place at a distance shorter than 100 metres.[22] This recommendation was modified in 2003[23] to say that antennas located within a 100-metre radius of primary schools or childcare facilities should be better integrated into the cityscape and was not included in a 2005 expert report.[24] The Agence française de sécurité sanitaire environnementale (fr) as of 2009, says that there is no demonstrated short-term effect of electromagnetic fields on health, but that there are open questions for long-term effects, and that it is easy to reduce exposure via technological improvements.[25]
In addition, the findings might be influenced by the fact that the study subjects owned cell phones that were in some cases manufactured two decades ago. The way we use cell phones and the networks they’re operated on have also changed since then. Last, cancer can develop slowly over decades, yet the studies have analyzed data over only about a five- to 20-year span.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

The energy of electromagnetic radiation is determined by its frequency; ionizing radiation is high frequency, and therefore high energy, whereas non-ionizing radiation is low frequency, and therefore low energy. The NCI fact sheet Electromagnetic Fields and Cancer lists sources of radiofrequency radiation. More information about ionizing radiation can be found on the Radiation page.
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