In order to protect the population living around base stations and users of mobile handsets, governments and regulatory bodies adopt safety standards, which translate to limits on exposure levels below a certain value. There are many proposed national and international standards, but that of the International Commission on Non-Ionizing Radiation Protection (ICNIRP) is the most respected one, and has been adopted so far by more than 80 countries. For radio stations, ICNIRP proposes two safety levels: one for occupational exposure, another one for the general population. Currently there are efforts underway to harmonise the different standards in existence.[26]
Wearable tech such as the Apple Watch might as well be called a wearable EMF device. These watches are even worse than mobile phones in that they remain in constant, direct contact with your skin. New York Times columnist Nick Bilton covered this issue in March 2015, noting that constant, low-level radiation from such devices can trigger the formation of cancerous tumors, blood abnormalities, and more.
But scientists disagree on how real—or how serious—these risks really are, and studies have not established any definitive links between health problems and radiofrequency (RF) energy, the type of radiation emitted by cell phones. “This document is intended to provide guidance for people who want to reduce their own and their families’ exposure to RF energy from cell phones,” the guidelines state, “despite this uncertainty.”
The bulk of scientific evidence says that cellphone radiation doesn’t harm humans, according to the Food and Drug Administration: our cellphones are much more likely to kill us when we glance down at them while driving. But people are bad at judging risk. And the word “radiation” combined with the fact that we can’t see or control the invisible forces emanating from our cellphones becomes a perfect recipe for fear.
In 2007, Dr Devra Davis founded non­profit Environmental Health Trust to provide basic research and education about environmental health hazards. Dr Davis served as the President Clinton appointee to the Chemical Safety and Hazard Investigation Board in the U.S.A. from 1994–­1999, an independent executive branch agency that investigates, prevents and mitigates chemical accidents.

Hi August and Tech Wellness Team. We at SafeSleeve salute you for your effort to educate and provide solutions for the hidden dangers of EMF radiation exposure from wireless electronics. Like you, we’ve worked extremely hard to provide a practical solution for EMF exposure and, as verified by our independent lab testing, we believe we’ve found an extremely effective and practical solution. While I cannot speak for the other devices you tested here, there are some key points about our SafeSleeve technology that we wanted to make sure you took into consideration:
This substantially changes the debate on whether cell phone use is a cancer risk. Up until this point, the federal government and cell phone manufacturers operated on the assumption that cell phones cannot by their very nature cause cancer, because they emit non-ionizing radiation. Whereas ionizing radiation—the kind associated with x-rays, CT scans, and nuclear power plants, among others—definitely causes cancer at high enough doses, non-ionizing radiation was believed to not emit enough energy to break chemical bonds. That meant it couldn’t damage DNA, and therefore couldn’t lead to mutations that cause cancer.
But, like the human studies, one can pick apart the NTP studies too. For one thing, the animals experienced cell phone radiation that was different from what humans live with. As Bucher said in a statement, “In our studies, rats and mice received radio frequency radiation across their whole bodies. By contrast, people are mostly exposed in specific local tissues close to where they hold the phone. In addition, the exposure levels and durations in our studies were greater than what people experience.”
You’ll notice radiation is split into two categories here: ionizing and non-ionizing. The waves emitted from radios, cellphones and cellphone towers, Wi-Fi routers, and microwaves are referred to as “radio-frequency” radiation. That’s a type of “non-ionizing” radiation, since it doesn’t carry enough energy to “ionize” — or strip electrons from atoms and molecules. (Other sources of non-ionizing radiation, as you can see in our chart, include visible and infrared light.)
This 2017 review, published in Neurological Sciences, looked at case-control studies on cellphone use, focusing on glioma, meningioma, and acoustic neuromas. This review was interesting because the researchers divided the studies by quality, and higher-quality studies — which tended to be funded by the government and not the cellphone industry — showed a trend toward an increased risk of brain tumors, while lower-quality studies did not. Overall, though, their meta-analysis found an increased risk of brain cancers (mostly gliomas) among people who were using cellphones for 10 or more years, and no increase in the risk of acoustic neuroma.

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In the studies, the researchers looked at a whole slew of health outcomes (like offspring survival, bodyweight changes, and body temperature changes), but importantly, they also looked at brain tumors, including gliomas. They exposed the animals to radio frequency radiation for up to nine hours a day over two years, and then examined more than 40 tissues in each animal. And they had a control group that wasn’t exposed to radiation for comparison.

The amount of RF energy absorbed from the phone into the user’s body is known as the specific absorption rate (SAR). Different cell phones have different SAR levels. Cell phone makers are required to report the maximum SAR level of their product to the US Federal Communications Commission (FCC). This information can often be found on the manufacturer’s website or in the user manual for the phone. The upper limit of SAR allowed in the United States is 1.6 watts per kilogram (W/kg) of body weight.
There are alternate technologies that can be considered when looking to reduce cell phone radiation exposure which we don’t use. Why don’t we use them? Incorporating technologies such as antennas into a case can greatly reduce outgoing cell phone radiation levels when close to the cell tower, but not totally. If farther away, the cell phone signal levels increase, as does the radiation exposure to the body, possibly to unacceptable output power levels. This design does not reduce radiation exposure from the WiFi and Bluetooth RF because cell phones do not have the capacity to reduce their power levels whether or not an antenna is present. Maybe just as important, this design does not have the shielding capacity for ELF emissions which have the same dangers as the RF emissions. Other device attachments like buttons and stickers are minimally effective to totally ineffective, with no scientific basis. In short, there are no other technologies capable of up to eliminating all of the many potentially harmful cell phone emissions from hitting the body.
Generally speaking, the near-field refers to the RF field close to the antenna and the far-field is the RF field further away from the antenna. Often times when you use your cell phone, your body is often located in the near-field (one wavelength or less) of the cell phone antenna. It is especially concerning when you hold your phone next to your head or wear it on your body as you can be exposed to very intense near-field radiation from the phone.
1. Keep your distance. Do not keep your cell phone next to your body or in your bra. Some athletic wear companies are now making bras with cell phone pockets, as seen in the picture above. PLEASE do not put your phone in the pocket unless your phone is on airplane mode. There is evidence offered by the Environmental Health Trust to suggest that women who keep a cellular phone in their bra may develop breast cancer. Research also indicates that men who keep their cell phones on their belt or near their reproductive organs may have lower sperm counts and less sperm motility.
How many times do you put your cell phone in your back pocket when dashing to work or to a meeting? Maintaining a close proximity of cell phones to reproductive organs may not be the wisest idea when it comes to protecting reproductive health. SYB (Shield Your Body) Pocket Patch is a thin, white, and extremely lightweight patch that can be easily ironed on to the inside of pockets, effectively reducing up to 99% of cell phone radiation. Despite the powerful radiation-blocking effects of the hypoallergenic patch, it doesn't interfere with your phone's battery life or its normal behavior. It can be easily ironed on to any fabric, and tests show that the SYB maintains its potency even after 30 washes. Each patch is 5.5" tall and 3.75" wide, perfect for basic pockets in most pants, sweaters, and jackets.
Remember: The cancer incidence data in humans, at least to date, suggests no avalanche of head and neck tumors. Since so many people are exposed to cellphones, if there were a big risk, we’d probably see it turn up. “If cellphones caused brain tumors at the rate that cigarettes caused lung cancer,” said Otis Brawley of the American Cancer Society, “we would have figured it out by now.”
The dangers of driving and texting are old news; if someone were to be harmed by their cellphone’s radiation, though, that would make headlines because novelty grabs people’s attention. In psychological experiments where people have to choose images, they gravitate towards ones they haven’t seen before — a phenomenon known as the novelty bonus. So if I wanted to grab a reader’s attention, I’d bet on a hypothetical headline that said “For the first time, cellphone radiation causes brain cancer in humans” over “Another person has died today from driving and texting.”

The Working Group indicated that, although the human studies were susceptible to bias, the findings could not be dismissed as reflecting bias alone, and that a causal interpretation could not be excluded. The Working Group noted that any interpretation of the evidence should also consider that the observed associations could reflect chance, bias, or confounding rather than an underlying causal effect. In addition, the Working Group stated that the investigation of risk of cancer of the brain associated with cell phone use poses complex methodologic challenges in the conduct of the research and in the analysis and interpretation of findings.
SafeSleeve Anti Radiation Case: Safe Sleeve website says they integrate FCC accredited independent lab tested "shielding technology" in their products. There are many links to "SafeSleeve, Is it a Scam?" and "Does SafeSleeve work?" online, but if you follow those links you'll find they go to the actual SafeSleeve site where the question of SafeSleeve protection is addressed.  You'll see in this demonstration that the radiation level was higher with the SafeSleeve Case on.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

“The evidence so far doesn’t prove that cell phones cause cancer, and we definitely need more and better research,” says Michael Hansen, Ph.D., a senior scientist at Consumer Reports. “But we feel that the research does raise enough questions that taking some common-sense precautions when using your cell phone can make sense.” Specifically, CR recommends these steps:

There’s not a lot of research on the effects of cell-phone use on children’s and teens’ health, the report acknowledges, but some studies have suggested that it may be associated with hearing loss, ringing in the ears, headaches and decreased well-being. Children who use cell phones will also have more years of exposure to RF energy over their lifetimes than people who started using them as adults, which leads some doctors to recommend added caution.
“If you're looking for ways to limit your exposure to the electromagnetic emissions from your cell phone, know that, according to the FTC, there is no scientific proof that so-called shields significantly reduced exposure from these electromagnetic emissions. In fact, products that block only the earpiece—or another small portion of the phone—are totally ineffective because the entire phone emits electromagnetic waves. What's more, these shields may interfere with the phone's signal, cause it to draw even more power to communicate with the base station, and possibly emit more radiation.”
So of course now that we understand that the cases are not tested and just the material--it makes sense! We measured power density levels all around the case-the shielding material most likely isn't used "all over" because then the phone couldn't receive signal and wouldn't be able to engage in a call.  That's why we did not see even close to a 99% reduction when some cases were on the phone.  In fact, watch the video and you'll see some readings are more than 20% higher with a case on vs the naked phone.

I really want to caution you to be careful of any "expert" or EMF blogger recommending anti-radiation filtering cases, stickers that attach to the phone or necklaces to "ward off" EMF.  I get it, when I first realized 25 years ago that I was sensitive to electromagnetic energy and then later, when I understood that without a doubt, man made electromagnetic radiation has a biological effect on my body, I wanted an easy fix.  I tried the shielding materials and cases and I just did not feel any better.  Then I bought meters to see if the energy changed and I actually noticed what the California Department of Health now says and it's what the FTC and FCC post warnings about:  "Some shielding materials can make exposures worse". So please, be careful and read on for what you can do to avoid electromagnetic radiation exposure.

ShieldMe  On the ShieldMe site is a message from Wireless Connection CEO Rose Vitale addressing issues with the cellphone industry and she makes some good points.  As far as how ShieldMe works she states, " Our ShieldMe cases help deflect up to 99% of the harmful EMF, RF or microwave radiation emitted from a cellphone while carrying around or when on a call." The demonstration of the SheildMe case shows levels that like the "EMF protection cellphone cases" is many many times higher than levels EMF expert Larry Gust follows as a certified building biologist.   
What the study showed: Most published analyses from this study have shown no statistically significant increases in brain or central nervous system cancers related to higher amounts of cell phone use. One analysis showed a statistically significant, although modest, increase in the risk of glioma among the small proportion of study participants who spent the most total time on cell phone calls. However, the researchers considered this finding inconclusive because they felt that the amount of use reported by some respondents was unlikely and because the participants who reported lower levels of use appeared to have a slightly reduced risk of brain cancer compared with people who did not use cell phones regularly (4–6).