I have not gotten a cell phone, I was gifted a tablet, but it stays off most of the time, I use a desktop PC and my home phone is still landline but cordless. For me it’s been a bit of mixed bag in that I don’t want to rely so heavily on technology to do and remember things for me. When I hear about the new and latest tech that can now do X,Y, or Z for you, I think of the two little boys in the 80’s Cafe in BTTF.
This high quality Blocsock cell phone radiation pouch is made in the UK and is something very special, it has radiation protective material that will cover the whole of the front of your phone whilst you speak and reduce your exposure to harmful cell phone radiation to the brain by 96%. If you want to use a cell phone held to the head this is the only way we know to effectively protect your brain from the two kinds of radiation emitted by your phone. Also you can use the Blocsock to protect your organs if you have to carry a phone on your person

Consumers should utilize an air tube headset as a safer alternative to wired headsets or in-ear Bluetooth headsets, use the speaker feature and keep phones away from your body unless there is RF radiation shielding between the wireless device and cell phone users body.  When carrying a phone on your body it’s highly recommended to use either an RF Safe flip cover radiation shielded phone case or pocket shield to deflect excessive radiation away.
The CERENAT study, another case–control study conducted in multiple areas in France from 2004 to 2006 using data collected in face-to-face interviews using standardized questionnaires (18). This study found no association for either gliomas or meningiomas when comparing regular cell phone users with non-users. However, the heaviest users had significantly increased risks of both gliomas and meningiomas.

The RF waves from cell phones come from the antenna, which is part of the body of a hand-held phone. The waves are strongest at the antenna and lose energy quickly as they travel away from the phone. The phone is typically held against the side of the head when in use. The closer the antenna is to the head, the greater a person’s expected exposure to RF energy. The body tissues closest to the phone absorb more energy than tissues farther away.
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In March, however, a peer-review panel of 11 experts from industry and academia voted to advise the agency that it should raise the confidence level from “equivocal evidence” to “some evidence” of a link between cellphone radiation and brain tumors in male rats. (The female rats did not show evidence of a link between the radiation and such tumors.) Two panel members, Lydia Andrews-Jones of Allergan and Susan Felter of Procter & Gamble, proposed the risk upgrade.
DefenderShield Cellphone Radiation Case also claims independent testing and says in their website: That a "sophisticated layering of separate non-toxic, human safe materials processed for maximum radiation blocking efficiency. Each material has unique and targeted radiation-shielding characteristics designed to work in unison to eliminate all radiation emissions from 0 to 10 GHZ and Defender Shield technology refracts, conducts and finally absorbs all these potentially harmful emissions."  In this demonstration, the radiation level measured when DefendeShield case was on is still quite a bit above the level of exposure that I would recommend. I personally do not recommend-holding a phone with a shielding case to your head as the DefenderShield website shows a young woman doing as she demonstrates the product. 
“This means we’re on the beginning curve of an epidemic, with epidemic defined as a change in the occurrence of a disease that is so dramatic in its increase that it portends serious public health consequences,” says Dr. Carlo. “This is what’s not being told to the public. One of the things that I suggest to people who use a cell phone is to use an air tube headset. If you use a wired headset, the current moving through the wire of the headset attracts ambient informational carrying radio waves and thereby increases your exposure.”
Every day, we’re swimming in a sea of electromagnetic radiation (EMR) produced by electrical appliances, power lines, wiring in buildings, and a slew of other technologies that are part of modern life. From the dishwasher and microwave oven in the kitchen and the clock radio next to your bed, to the cellular phone you hold to your ear—sometimes for hours each day—exposure to EMR is growing and becoming a serious health threat.

Limited to rats only, the Ramazzini study tested three doses expressed as the amount of radiation striking the animal’s bodies: either 5, 25 or 50 volts per meter. The exposure measures therefore differed from the absorbed doses calculated during the NTP study. But the Ramazzini scientists also converted their measures to W/kg, to show how the doses compared with RF limits for cell phones and cell towers set by the FCC and the International Commission on Non-Ionizing Radiation Protection; they ranged down to a 1,000 times lower. The exposures began when the rats were fetuses and continued for 19 hours a day until the animals died from natural causes.
 I purchased two different color cases and I was surprised when I received it because the inner case was different than described in some of the reviews. But when I looked at the Amazon listing, I didn’t realize that the case has been updated and I’m pleasantly surprised. The inner case is a soft, flexible plastic that doesn’t seem like it would break at all. I borrowed an EMF reader from a friend and the case works as described. I’m very happy with the cases and I’m glad that I purchased one for my boyfriend too! I definitely recommend this case!
If you want to measure the EMF radiation from your own phone, and know if EMF protection products are working, you should get a quality EMF meter. I highly recommend the new TriField TF2 (read my review) as it’s simple to use, lasts forever, is extremely accurate, and measures all three types of EMF radiation. If you’re looking for a low-cost EMF meter I really like the Meterk (read my review).
The use of "hands-free" was not recommended by the British Consumers' Association in a statement in November 2000, as they believed that exposure was increased.[41] However, measurements for the (then) UK Department of Trade and Industry[42] and others for the French Agence française de sécurité sanitaire environnementale [fr][43] showed substantial reductions. In 2005, Professor Lawrie Challis and others said clipping a ferrite bead onto hands-free kits stops the radio waves travelling up the wire and into the head.[44]
"Possibly carcinogenic" was a phrase that may media outlets pulled out of the release, but it's a dangerous takeaway for consumers, out of context. "Possibly carcinogenic to humans", or group 2B, is a sub-classification or monograph, applied to agents by the IARC. Other agents (or items of everyday life) in Group 2B include pickled vegetables, lead and Potassium bromate — an oxidising additive common in flour. In all, there are 272 agents listed as possibly carcinogenic.

Jump up ^ For example, Finland "Radiation and Nuclear Safety Authority: Children's mobile phone use should be limited". Finnish Radiation and Nuclear Safety Authority (STUK). 7 January 2009. Archived from the original on 11 January 2010. Retrieved 20 January 2010. and France "Téléphone mobile, DAS et santé" [Mobile telephones, SAR and health] (PDF). Votre enfant et le téléphone mobile [Your child and mobile telephony]. Association Française des Opérateurs Mobiles (AFOM)[French Mobile Phone Operators' Association] et l’Union Nationale des Associations Familiales (UNAF) [National Federation of Family Associations]. 31 January 2007. Retrieved 20 January 2010.

A 2010 review stated that "The balance of experimental evidence does not support an effect of 'non-thermal' radiofrequency fields" on the permeability of the blood-brain barrier, but noted that research on low frequency effects and effects in humans was sparse.[4] A 2012 study of low-frequency radiation on humans found "no evidence for acute effects of short-term mobile phone radiation on cerebral blood flow".[5][6]

5. Use an EMF shielding device. A variety of holsters and other cell phone holders and shields are available that claim to block radiation. If you buy such a product, look to see if it has an SAR (specific absorption rate) value. You want a shielding device that blocks the majority of EMFs. (SAR is a measure of the rate at which energy is absorbed by a body exposed to EMFs.) 

The authors found a consistent effect, in both types of studies, that cellphone radiation leads to decreased sperm motility (ability to swim) and viability, but not a decrease in overall concentration. While it’s unclear if these specific changes are enough to affect men’s fertility, the authors wrote, “mobile phone exposure may form part of a cumulative effect of modern day environmental exposures, that collectively reduce sperm quality and explain current trends in infertility.”
EMF’s? Most everyone has grown up with EMF’s. It is not so much in your wifi as it is in your homes wiring. Check your walls and plugs with a meter. Also, every modern car is off the charts with EMF. Way I see it, people are living just fine. My grandmother is 86, living under power lines and house full of EMF electric wiring. She is fine. Unless I see 50% of the population dying early and having serious, serious issues, I will not panic over EMF’s
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.
Still think Pong’s SAR testing prove you are safer? Take this for example, the Samsung Galaxy Note 5 SM-920V FCC ID A3LSMN920V (Official FCC Doc) made for Verizon has an FCC measured SAR of only 0.21 W/kg (watts per kilogram) and the Apple iPhone 6 Plus exposes a user’s head to a whopping 1.18 W/kg FCC ID: BCG – E2817 Apple iPhone 6 SAR  (Official Doc Page 138).  That’s a dramatic difference of several hundred percent from highest SAR to lowest SAR on these high-end smartphone devices.
The only consistently recognized biological effect of radiofrequency radiation in humans is heating. The ability of microwave ovens to heat food is one example of this effect of radiofrequency radiation. Radiofrequency exposure from cell phone use does cause heating to the area of the body where a cell phone or other device is held (e.g., the ear and head). However, it is not sufficient to measurably increase body temperature. There are no other clearly established effects on the human body from radiofrequency radiation.