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I don't know why, but I recently had a concern about the fact I keep my smartphone in my pocket for a good part of the day. Was this a "smart" idea, or was there a potential problem with phone radiation? To address this concern, I searched for answers on the Internet. There were a lot of contraptions, many of which seemed to be too good to be true. The one that looked the most promising was Blocsock, not cheap at $24 for the high-end model with the pouch, but it did say it blocked 96% of the cell phone radiation from your body by having special radiation-blocking material on one side, with the side facing away from your body regular material so the phone could still communicate with the outside world. Cheap eBay knockoffs had material on both sides, meaning when you put your phone in them, your phone could't communicate with the outside world! Others did not have the testing results that assured how well the blocking material worked. There is a very detailed SAR test report validating the Blocsock, which I found at sustainablemobile.com. You can Google it. It is a very exhaustive testing report!
Several national and international agencies study different exposures and substances in the environment to determine if they can cause cancer. (Something that causes cancer or helps cancer grow is called a carcinogen.) The American Cancer Society looks to these organizations to evaluate the risks based on evidence from laboratory and human research studies.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

Still think Pong’s SAR testing prove you are safer? Take this for example, the Samsung Galaxy Note 5 SM-920V FCC ID A3LSMN920V (Official FCC Doc) made for Verizon has an FCC measured SAR of only 0.21 W/kg (watts per kilogram) and the Apple iPhone 6 Plus exposes a user’s head to a whopping 1.18 W/kg FCC ID: BCG – E2817 Apple iPhone 6 SAR  (Official Doc Page 138).  That’s a dramatic difference of several hundred percent from highest SAR to lowest SAR on these high-end smartphone devices.
In conclusion: It is still unclear whether use of cellular technology is associated with an increased risk to develop malignant and benign tumors, but taking into account the results of recent studies, the Ministry of Health adopts the precautionary principle and follows the recommendations listed in the “Ministry of Health Recommendations” (below).
Can cellphone radiation cause cancer in humans? There’s no scientific consensus on this issue, but there is “some evidence” that exposure to radiation equivalent to that emanating from 1990s-era cellphones is associated with brain tumors in male rats, according to results of a US National Toxicology Program (NTP) study released last week (November 1). 
In 2011, the International Agency for Research on Cancer (IARC), a component of the World Health Organization, appointed an expert Working Group to review all available evidence on the use of cell phones. The Working Group classified cell phone use as “possibly carcinogenic to humans,” based on limited evidence from human studies, limited evidence from studies of radiofrequency radiation and cancer in rodents, and inconsistent evidence from mechanistic studies (4).
"Possibly carcinogenic" was a phrase that may media outlets pulled out of the release, but it's a dangerous takeaway for consumers, out of context. "Possibly carcinogenic to humans", or group 2B, is a sub-classification or monograph, applied to agents by the IARC. Other agents (or items of everyday life) in Group 2B include pickled vegetables, lead and Potassium bromate — an oxidising additive common in flour. In all, there are 272 agents listed as possibly carcinogenic.
Researchers have carried out several types of epidemiologic studies in humans to investigate the possibility of a relationship between cell phone use and the risk of malignant (cancerous) brain tumors, such as gliomas, as well as benign (noncancerous) tumors, such as acoustic neuroma (tumors in the cells of the nerve responsible for hearing that are also known as vestibular schwannomas), meningiomas (usually benign tumors in the membranes that cover and protect the brain and spinal cord), and parotid gland tumors (tumors in the salivary glands) (3).
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