The electromagnetic spectrum is broken up into two parts based on whether small doses of that radiation can cause harm: ionizing radiation and non-ionizing radiation. Ionizing radiation—UV, x-rays, and gamma rays—has enough energy in one photon (quantized minimum packet of light) to remove electrons from atoms or break apart chemical bonds. It is because of this potential for cancer-causing DNA damage that you wear a lead vest when you get x-rays at the dentist and you are advised to wear sunblock when you go out in the sun. One can’t avoid natural (radon, cosmic rays when you are up in an airplane) and man made (diagnostic x-rays) sources of ionizing radiation completely, but it is reasonable advice to minimize exposure when possible.

Our recommendation is to reduce your exposure from wireless sources. We advocate what’s referred to as the Precautionary Principle. Basically, this means that because there’s research, lots of it actually, saying the energy that powers our cellphones (RF radiation) could be causing health concerns like tumors and cancer. We ought to take care when using our cell phones and all devices that emit RF, using them mindfully.
But the results of these two rat studies align with those of the biggest cell phone-radiation human study to date, INTERPHONE. The INTERPHONE study, published in 2011, was a coordinated effort by researchers at 16 institutions across 13 countries, and found that the heaviest mobile phone users were more likely to develop glioma—the same type of brain cancer the NTP study found in the male rats. “So there’s a concordance between the animal and human data,” Melnick says.

Until the FCC establishes testing procedures that fully correspond to real-world cell phone use and reviews its radiation standards to ensure that they are fully protective for all users, including young children, EWG advises phone users to adopt these simple measures to minimize radiation exposure: Use a headset, keep the phone away from the body and text rather than talk.  
Pong’s claims for its case have stood up to the scrutiny of Wired magazine and the Better Business Bureau (Advertising Self-Regulation Council 2012; Ganapati 2009). In tests conducted by Cetecom, a cell phone radiation certification lab, and observed by a reporter from Wired magazine, an iPhone 3G tested without a case had a maximum SAR of 1.18 W/kg when held at the ear. The same phone tested with a Pong case had a maximum SAR of 0.42 W/kg (Ganapati 2009).  

The perfect way to shield your ears. Comfortable enough to sleep in, and stylish enough to wear in public. High shielding performance silver stretch fabric gives excellent radiofrequency and microwave shielding. Made of double thickness 2" wide 71% polyamide + 29% elastomer fiber. Ideal for cellphone shielding or any other activity when you need to shield your ears and forehead. Thin enough to fit under a hat or helmet. Durable and unwrinkleable, washable too (no bleach). Silver provides anti-bacterial properties and suppresses odor. Folds small for easy transport. Pretty Silver color.

Many respected scientists join them. “We found no evidence of an increased risk of brain tumors or any other form of cancer” from cell-phone radiation, says John Boice Jr., Sc.D., president of the National Council on Radiation Protection & Measurements and a professor of medicine at the Vanderbilt University School of Medicine in Nashville, Tenn. “The worry should instead be in talking or texting with your cell phone while driving.”
You are so correct Agogo. I purchased a Guass meter that measures EMF’s recently and the area where it shows the most waves and literally screams is when I move it close to the walls! The other place, believe it or not, is close to my electric clock in the bedroom. So, I move the clock away from the bed at night. And…I pull the plugs from the wall on my desk top computer at night also. Not much I can do about the walls except move my bed to the middle of the room…LOL
With the background levels of information-carrying radio waves dramatically increasing because of the widespread use of cell phones,Wi-Fi, and other wireless communication, the effects from the near and far-fields are very similar. Overall, says Dr. Carlo, almost all of the acute and chronic symptoms seen in electrosensitive patients can be explained in some part by disrupted intercellular communication. These symptoms of electrosensitivity include inability to sleep, general malaise, and headaches. Could this explain the increase in recent years of conditions such as attention-deficit hyperactivity disorder (ADHD), autism, and anxiety disorder?

The next scientific step will be to determine what this means for humans. The peer-reviewed papers will be passed on to the US Food and Drug Administration, which is responsible for determining human risk and issuing any guidelines to the public, and the Federal Communications Commission, which develops safety standards for cell phones. The FDA was part of the group of federal agencies who commissioned the studies back in the early 2000s.
While talking on your cell phone, prefer to position the cell phone away from your body as far as possible. Whenever possible, use the speakerphone mode or an airtube wired headset (not a wireless headset, not a wireless earpiece). The electromagnetic field (radiation) is one-fourth the strength at a distance of two inches and fifty times lower at three feet.
In 2011, the American Cancer Society (ACS) stated that the IARC classification means that there could be some cancer risk associated with radiofrequency radiation, but the evidence is not strong enough to be considered causal and needs to be investigated further. Individuals who are concerned about radiofrequency radiation exposure can limit their exposure, including using an ear piece and limiting cell phone use, particularly among children.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

The company's "Researches" page, for example, states that "Aires Technologies are more than 12 years (sic). For this period there have been conducted a number of studies on mechanisms of coherent transformers that effect on physical, chemical, technological and biological processes (sic). The studies were carried out in close collaboration with leading research and academic institutions."

Leibovich was very careful to point out in our interview that Cellsafe is not claiming that the radiation absorbed by the body during phone use leads to health issues like brain tumours, male infertility or damage to unborn babies. But the Cellsafe website strongly suggests these links. Its homepage (image below) leads with the phrase "You should be concerned!" in an eye-catching red, and there is as much screen real estate on the site dedicated to information about the dangers of radiation, as there is for descriptions of the Cellsafe products. This information refers to "high levels of RF radiation" in several places, but it doesn't say whether this describes radiation from phone use.

In one type of study, called a case–control study, cell phone use is compared between people with these types of tumors and people without them. In another type of study, called a cohort study, a large group of people who do not have cancer at study entry is followed over time and the rate of these tumors in people who did and didn’t use cell phones is compared. Cancer incidence data can also be analyzed over time to see if the rates of brain tumors changed in large populations during the time that cell phone use increased dramatically. These studies have not shown clear evidence of a relationship between cell phone use and cancer. However, researchers have reported some statistically significant associations for certain subgroups of people.