The effect of mobile phone radiation on human health is a subject of interest and study worldwide, as a result of the enormous increase in mobile phone usage throughout the world. As of 2015, there were 7.4 billion subscriptions worldwide, though the actual number of users is lower as many users own more than one mobile phone.[1] Mobile phones use electromagnetic radiation in the microwave range (450–3800 MHz and 24-80GHz in 5G mobile). Other digital wireless systems, such as data communication networks, produce similar radiation.
To answer this question, Lloyd uses an analogy of “smoke and a chimney” to explain how a Pong case works.  It is unfortunate — given Lloyd’s personal experience with electrohypersensitivity and his straightforward knowledge of how to measure RF exposure — that pure “smoke and mirrors” clouded his better judgement when reviewing the Pong case for cell phone radiation safety.
Stick on anti-radiation protection shields etc are often made of metal which may block signal and prevent reliable mobile phone communications with signal towers. Mobile phones recognise the potential for a dropped signal and actually increase power to compensate. The result is a fast draining battery and an even higher radiation output as a result of using the product (an exception to this are shields that are placed in between the phone and the user as these do not impede signal to cell towers to any significant degree)
Generally, the Ministry of Health adopts the instructions of most international entities, recommending to follow the “precautionary principle” regarding mobile phone use. The instructions of the Ministry take into account the technological need of the population in Israel, along with the measure of precaution necessary according to the recent scientific information in order to balance between the population’s needs and the preservation of its health.
Stick on anti-radiation protection shields etc are often made of metal which may block signal and prevent reliable mobile phone communications with signal towers. Mobile phones recognise the potential for a dropped signal and actually increase power to compensate. The result is a fast draining battery and an even higher radiation output as a result of using the product (an exception to this are shields that are placed in between the phone and the user as these do not impede signal to cell towers to any significant degree)

Like we talked about in the last section, SAR limits that are reported are the maximum possible radiation emitted from the device, however, this level is not what is common with the regular use of the device. Just because one cell phone has a higher maximum SAR level, doesn’t mean that the radiation level of normal use isn’t higher or lower than another device with a different maximum SAR level.

W. Kim Johnson, a retired physicist and past president of the New Mexico Academy of Science, reviewed the Aires web site for Discovery News and described the material as gibberish, saying that the authors "of the technical description of the ‘Aires' device reads like a random selection of technical terminology. The working description for this device is made up of jargon that, in the end, really says nothing."
There are theoretical considerations as to why the possible risk should be investigated separately in children. Their nervous systems are still developing and, therefore, more vulnerable to factors that may cause cancer. Their heads are smaller than those of adults and consequently have a greater proportional exposure to the field of radiofrequency radiation that is emitted by cell phones. And, children have the potential of accumulating more years of cell phone exposure than adults do.
The device comes in a variety of forms ranging from the $39 Aries Shield ("a silicon based micro processor that ... decomposes oscillations of electromagnetic fields") to the $249 Aires Defender Utility (which "has two next generation 9 core silicon based micro processor (sic) that provide universal protection from electromagnetic smog of the broadband frequencies").
Of course, scientific seesawing like that doesn’t provide a lot of clarity or confidence for the 90 percent of American adults and roughly 80 percent of teens who report having a cell phone. So how concerned should you be about cell-phone radiation? Consumer Reports’ health and safety experts conducted a thorough review of the research and offer some guidance.
Cell phone radiation emissions present the greatest potential health risks when directly touching the body, especially the head, breasts and reproductive organs. This is referred to as zero distance to the body. Moving your cell phone away from your body just a few inches reduces the health risks. As a rule of thumb, when a cell phone is moved at least one foot away from the head or body, cell phone radiation is reduced by as much as 80%.
EWG also reviewed data in the FCC filings on tests of battery life during a continuous call, measured on an iPhone 4 without a case and on the same phone with an Incipio Le Deux case. This case was chosen because it contains metallic parts (a stainless steel back plate). The presence of metallic components influences the phone’s radiation properties, as the FCC acknowledges (FCC 2001; FCC 2014). Under the test conditions with constant signal strength, an iPhone 4 without a case had 85 percent of battery capacity after a one-hour call and 70 percent after two hours. When the test was repeated with the Incipio Le Deux case, the phone had only 65 percent of battery capacity after a one-hour call and only 10 percent after two hours (Pong 2012).
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

In subsequent analyses of Interphone data, investigators addressed issues of risk according to specific location of the tumor and estimated exposures. One analysis of data from seven of the countries in the Interphone study found no relationship between brain tumor location and regions of the brain that were exposed to the highest level of radiofrequency radiation from cell phones (9). However, another study, using data from five of the countries, reported suggestions of an increased risk of glioma and, to a lesser extent, of meningioma developing in areas of the brain experiencing the highest exposure (10).

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