The guidelines recommend keeping phones away from the body when they’re not in use—in a backpack, for example, rather than a pocket—and sleeping with phones away from the bed. People may also choose to use speakerphone or a headset to make calls, rather than holding the phone to their heads. (They should remove their headsets when they’re not in use, though, as these devices also emit small amounts of RF frequency.)
I just received this pouch today and it seems to be well-made. I did slide my phone into it (Droid Ultra) and it is snug, but fits. I think my son will also be able to put his ipod in the pouch which is helpful. I mostly bought this because my son puts his phone and ipod in his pocket all the time and I am concerned about the long-term effects of radiation exposure especially so close to his reproductive parts. Hopefully this will provide him with some protection from those elements.
The energy of electromagnetic radiation is determined by its frequency; ionizing radiation is high frequency, and therefore high energy, whereas non-ionizing radiation is low frequency, and therefore low energy. The NCI fact sheet Electromagnetic Fields and Cancer lists sources of radiofrequency radiation. More information about ionizing radiation can be found on the Radiation page.