So of course now that we understand that the cases are not tested and just the material--it makes sense! We measured power density levels all around the case-the shielding material most likely isn't used "all over" because then the phone couldn't receive signal and wouldn't be able to engage in a call.  That's why we did not see even close to a 99% reduction when some cases were on the phone.  In fact, watch the video and you'll see some readings are more than 20% higher with a case on vs the naked phone.
SafeSleeve was founded in California by two Engineering graduates (University of Cal Poly San Luis Obispo) Cary and Alaey, with a desire to make a difference. They wanted to develop a product to help simplify, protect, and enhance the lives of their increasingly busy, tech dependent peers, family and friends. This is apparent in the highly efficient and useful, yet stylish designs and branding of SafeSleeve products. 
This 2017 systematic review and meta-analysis, published in PLOS One, looked at mobile phone use in case-control studies and the risk of glioma. “Our results suggest that long-term mobile phone use may be associated with an increased risk of glioma,” they wrote. The researchers found an association between mobile phone use and low-grade glioma in the people who used cellphones regularly or for 10 years or more. “However, current evidence is of poor quality and limited quantity,” they added, and called for prospective studies to confirm the results.
The science is still out on whether the long-term use of cell phones—which emit electromagnetic radiation when they send and receive signals from towers or WiFi devices—can affect human health. But for people who want to reduce their exposure to this type of energy, the California Department of Public Health has published new guidelines on how to do just that.
Our homemade demonstration of all the cases uses a working phone. Not the shielding material by itself, but the actual "shielding" SafeSleeve, Pong, Reach,  Vest, ShieldMe, and Defender Shield cases. First we get RF power density measurements from a phone that's on a call and then, in the same location, within minutes of the first reading, we place the same phone as it's engaged in a call into each case and we take additional reading with the meter.
Cooper's prototype arrived on the market a decade later at the staggering price of $3,995. Designed by Rudy Krolopp, it was known as the Motorola DynaTAC 8000X, or simply "the brick.” Featuring 20 large buttons and a long rubber antenna, it measured about 11 inches high, weighed almost 2 pounds, provided one hour of battery life and could store 30 phone numbers.
Pong’s research indicates that badly designed cell phone cases can partially block a phone’s antenna, making the device work harder to transmit signals. Due to gaps in the FCC’s cell phone regulations, a phone worn right next to the body and enclosed by a case that obstructs the antenna could expose the user to more radiation than the FCC’s legal limit.
Wearable tech such as the Apple Watch might as well be called a wearable EMF device. These watches are even worse than mobile phones in that they remain in constant, direct contact with your skin. New York Times columnist Nick Bilton covered this issue in March 2015, noting that constant, low-level radiation from such devices can trigger the formation of cancerous tumors, blood abnormalities, and more.
Researchers have carried out several types of epidemiologic studies in humans to investigate the possibility of a relationship between cell phone use and the risk of malignant (cancerous) brain tumors, such as gliomas, as well as benign (noncancerous) tumors, such as acoustic neuroma (tumors in the cells of the nerve responsible for hearing that are also known as vestibular schwannomas), meningiomas (usually benign tumors in the membranes that cover and protect the brain and spinal cord), and parotid gland tumors (tumors in the salivary glands) (3).
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