SafeSleeve's report is right up front about showing that they do not test or certify the Safe Sleeve case, rather they are simply testing the material they put into the case in a completely artificial environment, in a laboratory setting, using a signal generator and a power amplifier. Safe Sleeve includes photos showing how the measurements are taken. But that may not be how anyone will ever use their phone.
Yes, the information transferred between the base unit (the phone’s stationary unit) and the wireless phone’s mobile unit is transferred as radiowave radiation. Therefore, the “precautionary principle” should also be adopted regarding wireless phones. In addition to the guidelines regarding mobile phones, the Ministry of Health recommends regarding wireless phones:
The peer reviewers did have some quibbles with the study; some wished it could have lasted longer (the rodents were exposed to radiation for two years) to catch later-developing tumors, for example, but others on the panel noted that the longer a rodent lives, the more likely it is to develop tumors regardless of radiation, making it harder to find the signal in the noise. Others wanted the researchers to have dissected the rodent brains more than they did, to seek hard-to-find tumors. But they noted that science is an iterative process; the study wasn’t perfect, but it’s better than anything that’s been done so far.
This is the second Cell Shield protector I have purchased. I have had one for my cell phone for almost a year now and it has been wonderful! When my husband upgraded to a new phone, I knew I needed to purchase one for him. The application of the button is very simple and it stays on well. Due to the fact that it is a 'raised' button (a few millimeters thick), some may find it difficult to know where to apply it. I have an i4 phone with an Otterbox case. There is a round cut-out hole in the case that lines up with the 'apple' symbol on the back of the phone. I was able to place the button in that cut-out and it lines up flush with the cover. I highly recommend this Protector to anyone looking to significantly and effectively block EMF's.

You’ll notice radiation is split into two categories here: ionizing and non-ionizing. The waves emitted from radios, cellphones and cellphone towers, Wi-Fi routers, and microwaves are referred to as “radio-frequency” radiation. That’s a type of “non-ionizing” radiation, since it doesn’t carry enough energy to “ionize” — or strip electrons from atoms and molecules. (Other sources of non-ionizing radiation, as you can see in our chart, include visible and infrared light.)

“The evidence so far doesn’t prove that cell phones cause cancer, and we definitely need more and better research,” says Michael Hansen, Ph.D., a senior scientist at Consumer Reports. “But we feel that the research does raise enough questions that taking some common-sense precautions when using your cell phone can make sense.” Specifically, CR recommends these steps:

The government, however, does not require phone manufacturers to consider the effect of cases when they conduct compliance tests to meet the FCC’s allowable radiation exposure limits. The significance of this omission was underscored by tests commissioned by case-maker Pong Research and submitted to the FCC in May 2012. Those tests showed that three models of cases made by competing companies and used with an iPhone4 increased the phones’ Specific Absorption Rate, or SAR – the amount of radiation absorbed by the user’s body – by 20-to-70 percent (Table 1).

In 2011, two small studies were published that examined brain glucose metabolism in people after they had used cell phones. The results were inconsistent; whereas one study showed increased glucose metabolism in the region of the brain close to the antenna compared with tissues on the opposite side of the brain (26), the other study (27) found reduced glucose metabolism on the side of the brain where the phone was used.

SafeSleeve was founded in California by two Engineering graduates (University of Cal Poly San Luis Obispo) Cary and Alaey, with a desire to make a difference. They wanted to develop a product to help simplify, protect, and enhance the lives of their increasingly busy, tech dependent peers, family and friends. This is apparent in the highly efficient and useful, yet stylish designs and branding of SafeSleeve products. 
The next day, telecommunications stocks took a big hit on Wall Street and the media had a field day. The industry trade association at the time, the Telecommunications Industry Association (TIA), went into crisis mode, claiming thousands of studies proved cell phones were safe and what Reynard and his attorney said was bunk. TIA reassured the public that the government had approved cell phones, so that meant they were safe. The media demanded to see the studies, but, says Dr. Carlo, “The industry had lied. The only studies in existence then were on microwave ovens. At that time, 15 million people were using cell phones, a product that had never been tested for safety.”
Who wants to make his own shielded passport or credit card sleeve? Or line a purse, wallet, cellphone case or backpack? Add a shielding liner to a pocket? Wrap a wifi node to block radiation output? Repair a fencing lame? Shield a part of a circuit board? Make an RF gasket? Shield your homeopathy bottles? Attach a ground cord to a fabric? There are hundreds of uses for this versatile shielding patch. A peel-off paper backing reveals a super strong conductive adhesive that keeps the patch where you put it. Easily cut to any shape with ordinary scissors, this metalized fabric is conductive on both sides, completely flexible with no stretch, and solid black in color. 40-50 dB from 10 MHz to 10 GHz. You get two pieces, each 5.5x8 inches. Not intended to adhere directly to skin. Do not machine wash.
The only sure way is to stop using a cell phone. Most people however would prefer to play safe by simply reducing their exposure to radio frequency radiation. Bluetooth devices emit only 10% of the radiation of a cell phone. A hands-free set enables the user to keep the phone away from the head but usually leaves the phone near some other part of the body. It is safe to say that in the event that radio frequency radiation causes damage, you would like to protect other parts of your body. Therefore the only way to reduce your risk is to reduce the radio frequency radiation your body absorbs. SAR Shield reduces radio frequency radiation by up to 89%. 
In one type of study, called a case–control study, cell phone use is compared between people with these types of tumors and people without them. In another type of study, called a cohort study, a large group of people who do not have cancer at study entry is followed over time and the rate of these tumors in people who did and didn’t use cell phones is compared. Cancer incidence data can also be analyzed over time to see if the rates of brain tumors changed in large populations during the time that cell phone use increased dramatically. These studies have not shown clear evidence of a relationship between cell phone use and cancer. However, researchers have reported some statistically significant associations for certain subgroups of people.