But, like the human studies, one can pick apart the NTP studies too. For one thing, the animals experienced cell phone radiation that was different from what humans live with. As Bucher said in a statement, “In our studies, rats and mice received radio frequency radiation across their whole bodies. By contrast, people are mostly exposed in specific local tissues close to where they hold the phone. In addition, the exposure levels and durations in our studies were greater than what people experience.”

During the years 1996-1999, due to the sharp increase in mobile phone use, several expert committees convened worldwide to discuss the question whether the radiowave radiation that is emitted from the mobile phone is harmful to health. Their conclusion was that existing scientific knowledge is insufficient to determine the existence or absence of harm to health.

SAR LEVELS ARE very deceptive when it comes to health hazards!  The Pong case is taking advantage of the fact that current safety regulatory guidelines provide no non-thermal assurances of safety what so ever! Other-words Pong is using inadequate safety standards to prove the legitimacy of the Pong cell phone case – Citing official documents being reviewed by the FCC’s “Reassessment of Federal Communications Commission Radio-frequency Exposure Limits and Policies” (Proceeding Number 13-84), as it turns out, the level SAR rating of your phone is almost irrelevant, as it doesn’t consider health effects from non-thermal levels of radiation exposure at all.

Mobile phones emit radiofrequency energy, a form of non-ionizing electromagnetic radiation, which can be absorbed by tissues close to the phone. The amount of radiofrequency energy a mobile phone user is exposed depend on many factors as the technology of the phone, the distance between the phone and the user, the extent and type of mobile phone use and the user’s distance from cell phone towers. (2)


ShieldMe  On the ShieldMe site is a message from Wireless Connection CEO Rose Vitale addressing issues with the cellphone industry and she makes some good points.  As far as how ShieldMe works she states, " Our ShieldMe cases help deflect up to 99% of the harmful EMF, RF or microwave radiation emitted from a cellphone while carrying around or when on a call." The demonstration of the SheildMe case shows levels that like the "EMF protection cellphone cases" is many many times higher than levels EMF expert Larry Gust follows as a certified building biologist.   
So of course now that we understand that the cases are not tested and just the material--it makes sense! We measured power density levels all around the case-the shielding material most likely isn't used "all over" because then the phone couldn't receive signal and wouldn't be able to engage in a call.  That's why we did not see even close to a 99% reduction when some cases were on the phone.  In fact, watch the video and you'll see some readings are more than 20% higher with a case on vs the naked phone.
Remember: The cancer incidence data in humans, at least to date, suggests no avalanche of head and neck tumors. Since so many people are exposed to cellphones, if there were a big risk, we’d probably see it turn up. “If cellphones caused brain tumors at the rate that cigarettes caused lung cancer,” said Otis Brawley of the American Cancer Society, “we would have figured it out by now.”
The American Cancer Society (ACS) states that the IARC classification means that there could be some risk associated with cancer, but the evidence is not strong enough to be considered causal and needs to be investigated further. Individuals who are concerned about radiofrequency exposure can limit their exposure, including using an ear piece and limiting cell phone use, particularly among children. (5)
The average radiation level of a Bluetooth earpiece is 0.23 watts per kilogram (W/Kg) according to RF Safe. This is 10 to 100 times higher than the amount of radio frequency (RF) exposure needed to create “leaks” in the blood-brain barrier, allowing for toxins (not to mention the radiation itself!) to pass through into the brain. It’s best to just say NO to Bluetooth!
Several studies that will provide more information are under way. Researchers from the Centre for Research in Environmental Epidemiology in Spain are conducting another international case–control study—Mobi-Kids—that will include 2000 young people (aged 10–24 years) with newly diagnosed brain tumors and 4000 healthy young people. The goal of the study is to learn more about risk factors for childhood brain tumors.
In fact, nobody can really explain how exactly cellphone radiation could cause cancer, says Christopher Labos, a cardiologist and biostatistician at McGill University. “You don’t necessarily have to understand how something works to prove that it’s dangerous, but it would certainly make the case more compelling,” says Labos, who wrote a detailed analysis for Science-Based Medicine about the recent government cellphone radiation study.

Most of these early studies did not find an increase in the risk for developing tumors among mobile phone users. The main problem characterizing these studies stems from the fact that the development of cancer (in particular brain tumors) takes a very long time (at least 10-20 years and up to 40 years or more), while mobile phone technology is relatively new (as aforesaid, popular use began only in the mid-90s). Hence, these studies could not demonstrate risk even if such existed.
The only consistently recognized biological effect of radiofrequency radiation in humans is heating. The ability of microwave ovens to heat food is one example of this effect of radiofrequency radiation. Radiofrequency exposure from cell phone use does cause heating to the area of the body where a cell phone or other device is held (e.g., the ear and head). However, it is not sufficient to measurably increase body temperature. There are no other clearly established effects on the human body from radiofrequency radiation.
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