The government’s policies must change. Cell phone users should make their voices heard to prompt the FCC and manufacturers of cell phones and cases to ensure that these accessories never increase and, to the extent possible, decrease, users’ radiation exposure. At minimum, the FCC must take cell phone cases into consideration when it updates its standards to ensure that the use of a case will not expose people to more radiation than its legal SAR limit.  
Yes, cell phones emit Electromagnetic Fields (EMF) and direct exposure to these emissions can be a health risk. There are two types of EMF radiation emitted from cell phones: Extremely Low Frequency (ELF) radiation and Radio Frequency (RF) radiation (which includes cellular signals, WiFi and Bluetooth). More and more, particularly in recent years, scientific studies have confirmed that these EMF exposure can adversely modify the biological operations of the body. In more serious cases, exposure to EMFs can lead to tumors, reduce sperm count and other serious health concerns.
Parents and consumer advocacy groups occasionally capture attention for voicing concerns about cellphones and other types of non-ionizing radio-frequency radiation exposure, such as the energy emitted from wifi routers in schools. In some cases, they have exaggerated what we know about the risks to kids, and rarely note that cellphones are also just one of many radiation sources we all live with. (Even the Earth itself, the air we breathe, and the sun and stars in our galaxy constantly give off radiation.)
Want to let people know that cellphones cannot be used in certain areas without an embarrassing confrontation? These decals are suitable for putting up in schools, restaurants, theaters, stores, taxicabs, busses, trains, hospitals, offices, homes or any other place that's appropriate for a cellphone-free zone. High quality decals measure 3½" by 3½". Nice strong adhesive, simply peel and stick.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

Generally speaking, the near-field refers to the RF field close to the antenna and the far-field is the RF field further away from the antenna. Often times when you use your cell phone, your body is often located in the near-field (one wavelength or less) of the cell phone antenna. It is especially concerning when you hold your phone next to your head or wear it on your body as you can be exposed to very intense near-field radiation from the phone.
While talking on your cell phone, prefer to position the cell phone away from your body as far as possible. Whenever possible, use the speakerphone mode or an airtube wired headset (not a wireless headset, not a wireless earpiece). The electromagnetic field (radiation) is one-fourth the strength at a distance of two inches and fifty times lower at three feet.
To find out about the state of research on the link between phones and cancer, we spoke with Jonathan Samet, dean of the Colorado School of Public Health and an expert in phone radiation who led a World Health Organization working group on the subject. In 2011, the WHO group deemed phone radiation “possibly carcinogenic,” which is less certain than other classifications, but isn’t an outright “no” either. Six years later, Samet said the evidence in either direction is still mixed and that for the time being, there remains “some indication” of risk.

In a February 2 statement, Jeffrey Shuren, director of the FDA’s Center for Devices and Radiological Health, wrote that despite the NTP study’s results, the combined evidence on RF exposure and human cancer—which by now amounts to hundreds of studies—has “given us confidence that the current safety limits for cell phone radiation remain acceptable for protecting the public health.” Chonock says that for him, evidence from the Ramazzini study does not alter that conclusion. “We continue to agree with the FDA statement,” he says.

The studies are notable for their sizes. Researchers at the National Toxicology Program, a federal interagency group under the National Institutes of Health, tested 3,000 rats and mice of both sexes for two years—the largest investigation of RF radiation and cancer in rodents ever undertaken in the U.S. European investigators at the Ramazzini Institute in Italy were similarly ambitious; in their recent study they investigated RF effects in nearly 2,500 rats from the fetal stage until death.
5. Use an EMF shielding device. A variety of holsters and other cell phone holders and shields are available that claim to block radiation. If you buy such a product, look to see if it has an SAR (specific absorption rate) value. You want a shielding device that blocks the majority of EMFs. (SAR is a measure of the rate at which energy is absorbed by a body exposed to EMFs.) 
Four years ago -- before I bought my first iPhone -- I wouldn’t buy certain model cell phones because their radiation emission levels were too high. I became obsessed with researching this in the buying process, especially after finding out that a man I knew died of brain cancer and was an early mobile phone user. Suspicion was that the phone caused the cancer.
So what do you do when you need a wireless radiation emitting device but you want to limit the exposure to the people? Perhaps you use a wireless baby monitor, have a cordless phone base station, or you sleep with your cell phone on your nightstand. Maybe there is a wifi router right next to you at work or school. RadiaFence is the answer. It’s a free-standing, semi-transparent microwave barrier that you can put almost anywhere you need. It blocks most of the radiation emitted in one direction by “casting a shadow” (typically 70-90% reduction), while still allowing the wireless device to work. Like sitting in the shade on a sunny day. Portable, inexpensive, attractive. And it couldn’t be easier to use. If you like, you can add a decorative photo or warning sign to change the appearance. Available in 5 styles. Pick the sizes which meet your needs. Style may differ from images.
What the study showed: Self-reported cell phone use was not associated with an increased risk of glioma, meningioma, or non-central nervous system tumors. Although the original published findings reported an association with an increased risk of acoustic neuroma (14), this association disappeared after additional years of follow-up of the cohort (15).
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