An analysis of an "eagerly anticipated" study using rats and mice by the National Toxicology Program indicates that due such issues as the inconsistent appearances of "signals for harm" within and across species and the increased chances of false positives due to the multiplicity of tests, the positive results seen are more likely due to random chance. The full results of the study were released in February 2018.[10]

Use a corded home phone whenever possible, to minimize the need for a cell phone. Cordless home phones emit RF, so replace cordless phones with corded home phones. One initial step is to unplug the electrical cord of the cordless phone base station when the phone is not in use, because otherwise that base station will emit RF nonstop. Note: you can plug a corded phone handset or corded headset into your VoIP connection.  
So of course now that we understand that the cases are not tested and just the material--it makes sense! We measured power density levels all around the case-the shielding material most likely isn't used "all over" because then the phone couldn't receive signal and wouldn't be able to engage in a call.  That's why we did not see even close to a 99% reduction when some cases were on the phone.  In fact, watch the video and you'll see some readings are more than 20% higher with a case on vs the naked phone.
Cell phone radiation refers to radiation in the form of electromagnetic waves that is emitted from mobile phones. This type of radiation takes the form of radio waves that are near the microwave range. The amount of radiation that a given cell phone will emit depends on the exact frequency of the radiation, as well as whether the device is using an analog signal or a digital one. There has been speculation that large amounts of cell phone radiation could be hazardous to the user's health, but there are no conclusive scientific findings on the subject.
Instead of more animal and even epidemiological studies, he thinks researchers should focus on finding the mechanisms by which cellphone radiation may affect human health. Since we’ll never have an RCT on cellphones and cancer, he added, studies should measure actual cellphone use and exposure to radio-frequency radiation, instead of estimations of how much people are exposed (which most studies currently do).
Mobile or cell phones are now a days an integral part of modern telecommunications in every individual life. In many countries, over half of the population use mobile phones and the mobile phone market is growing rapidly. Saudi Arabia rank first among the countries of the gulf region with highest proportion of mobile users, a study conducted by United Nations Conference on Trade and Development (UNCTAD). In gulf countries, Oman ranked second, followed by Kuwait and the UAE. As billions of people use mobile phones globally, a small increase in the incidence of adverse effects on health could have major public health implications on long term basis. Besides the number of cell phone calls per day, the length of each call and the amount of time people use cell phones are important factors which enhance the health related risk. (1)

“One thing all these conditions have in common is a disruption, to varying degrees, of intercellular communication. When we were growing up, TV antennas were on top of our houses and such waves were up in the sky. Cell phones and Wi-Fi have brought those things down to the street, integrated them into the environment, and that’s absolutely new. The recognition mechanism, where protein vibration sensors on the cell membrane pick up a signal and interpret it as an invader, only works because the body recognizes something it’s never seen before.”
Participation bias, which can happen when people who are diagnosed with brain tumors are more likely than healthy people (known as controls) to enroll in a research study. Also, controls who did not or rarely used cell phones were less likely to participate in the Interphone study than controls who used cell phones regularly. For example, the Interphone study reported participation rates of 78% for meningioma patients (range among the individual studies 56–92%), 64% for glioma patients (range 36–92%), and 53% for control subjects (range 42–74%) (6).
Remember: The cancer incidence data in humans, at least to date, suggests no avalanche of head and neck tumors. Since so many people are exposed to cellphones, if there were a big risk, we’d probably see it turn up. “If cellphones caused brain tumors at the rate that cigarettes caused lung cancer,” said Otis Brawley of the American Cancer Society, “we would have figured it out by now.”
Dr Devra Davis is an internationally recognised expert on electromagnetic radiation from mobile phones and other wireless transmitting devices. She is currently the Visiting Professor of Medicine at the Hebrew University Hadassah Medical School, and Visiting Professor of Medicine at Ondokuz Mayis University, Turkey. Dr Davis was Founding Director of the Center for Environmental Oncology at The University of Pittsburgh Cancer Institute —­ the first institute of its kind in the world, to examine the environmental factors that contribute to the majority of cases of cancer.
“It’s quite informative that the NTP data found evidence of an increased tumor risk in the male rats for glial cells and in the [heart] Schwann cells,” said Joel Moskowitz, director of the Center for Family and Community Health at the Berkeley School of Public Health (who writes about electromagnetic radiation here). “That’s compelling evidence that what we’re seeing in humans — even though the signal is not clear — is highly suggestive, and that there is indeed something real going on with regard to tumor risk in humans.”
Though some findings were reassuring, others do raise concerns. Specifically, three of the studies—one from Sweden, another from France, and a third that combined data from 13 countries—suggest a connection between heavy cell-phone use and gliomas, tumors that are usually cancerous and often deadly. One of those studies also hinted at a link between cell phones and acoustic neuromas (noncancerous tumors), and two studies hinted at meningiomas, a relatively common but usually not deadly brain tumor.
Use the speaker mode on the phone or a hands-free device such as a corded or cordless earpiece. This moves the antenna away from your head, which decreases the amount of RF waves that reach the head. Corded earpieces emit virtually no RF waves (although the phone itself still emits small amounts of RF waves that can reach parts of the body if close enough, such as on the waist or in a pocket). Bluetooth® earpieces have an SAR value of around 0.001 watts/kg (less than one thousandth the SAR limit for cell phones as set by the FDA and FCC).
Just take a moment and think about how much you’re using your phone every single day. Answering calls, discussing plans, talking about your day with friends, playing games, watching videos and using apps, only scratch the surface of how much you’re actually using your phone. You might even have it by your bedside or on your nightstand when you go to bed at night. It’s time you stopped exposing yourself to dangerous EMF radiation and protected yourself from the dire consequences of using an unshielded smartphone or tablet.
Homeopathic remedies, credit cards and passports with chips, and electronic equipment can all be compromised by exposure to electromagnetic fields. The EMP Can™ is a great air-tight way to store these items and protect them from outside EMF influences including low grade EMP. Shields both radiofrequency and magnetic fields by 95% or more. All metal construction, nice wide mouth and quick-close latch keep contents secure.
While an increased risk of brain tumours from the use of mobile phones is not established, the increasing use of mobile phones and the lack of data for mobile phone use over time periods longer than 15 years warrant further research of mobile phone use and brain cancer risk. In particular, with the recent popularity of mobile phone use among younger people, potentially longer lifetime of exposure, WHO has promoted further research on this group and is currently assessing the health impact of RF fields on all studied endpoints. A cohort study in Denmark linked billing information from more than 358,000 cell phone subscribers with brain tumour incidence data from the Danish Cancer Registry. The analyses found no association between cell phone use and the incidence of glioma, meningioma, or acoustic neuroma, even among people who had been cell phone subscribers for 13 or more years. (4)
Independently tested DefenderShield technology uses a patent-pending sophisticated layering of separate non-toxic, human safe materials processed for maximum radiation blocking efficiency. Each material has unique and targeted radiation shielding characteristics designed to work in unison to up to eliminate all radiation emissions from 0 to 10 GHz.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

The U.S. government doesn’t seem very troubled, either. The Food and Drug Administration says on its website that research generally doesn’t link cell phones to any health problem. And although the Federal Communications Commission requires manufacturers to include information in user manuals about cell-phone handling, that’s often buried deep in the fine print.
Only 0.010 inch thick, PaperSHIELD is flexible and can be easily cut with a scissors and shaped by hand into simple or very complex shapes. High saturation and moderate permeability make this ideal for shielding weak magnets, or stronger magnets with many layers of shielding. This material is particularly suited for achieving precise levels of partial shielding as you can add exactly the right number of layers to achieve the desired result. White paper on one side can be imprinted (by you). Peel and stick adhesive on the other side permits easy and semi-permanent mounting almost anywhere. Magnets will stick to it nicely.

In theory, men may be more vulnerable to cellphone radiation’s effects on fertility than women. Sperm cells are made and stored in testicles, whereas egg cells are stored in ovaries. And the location of these two organs means that sperm and eggs have different levels of protection from radiation. Testicles sit outside of the abdomen, which makes them more sensitive to radiation. And, well, a phone often sits in your front pocket.

✅ THE EMF PROTECTION CELL PHONE RADIATION SHIELD IS HERE: All 4-10 Personal Quantum Schumann Frequency Generator. Universal Quantum Resonates with users energy field increases and maintains high energy field. Use directly on any mobile phones and 7’’ tablets or carry it in the wallet, on the body, bag. Our stylish radiation reducing shield will decimate the amount of radiation you are being exposed to every minute of every day –the same radiation that WHO has listed as a class 2B Carcinogen!
But scientists disagree on how real—or how serious—these risks really are, and studies have not established any definitive links between health problems and radiofrequency (RF) energy, the type of radiation emitted by cell phones. “This document is intended to provide guidance for people who want to reduce their own and their families’ exposure to RF energy from cell phones,” the guidelines state, “despite this uncertainty.”
A series of studies testing different scenarios (called simulations by the study authors) were carried out using incidence data from the Nordic countries to determine the likelihood of detecting various levels of risk as reported in studies of cell phone use and brain tumors between 1979 and 2008. The results were compatible with no increased risks from cell phones, as reported by most epidemiologic studies. The findings did suggest that the increase reported among the subset of heaviest regular users in the Interphone study could not be ruled out but was unlikely. The highly increased risks reported in the Swedish pooled analysis were strongly inconsistent with the observed glioma rates in the Nordic countries (24).
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