The guidelines created a measure of the rate that body tissue absorbs radiation during cell phone use called the specific absorption rate (SAR). The SAR for cell phone radiation was set at a maximum of 1.6 watts of energy absorbed per kilogram of body weight. The limit was set due to the thermal effects of cell phone radiation (all RF radiation can heat human body tissue at high enough levels) - it was not set to mitigate other biological effects cell phone radiation might have such as DNA damage or cancer.
“I think the overall evidence that wireless radiation might cause adverse health effects is now strong enough that it’s almost unjustifiable for government agencies and scientists not to be alerting the public to the potential hazards,” says David O. Carpenter, M.D., director of the Institute for Health and the Environment at the University at Albany in New York and one of the authors of the recent letter to the U.N. and WHO.
Jump up ^ Gandhi, Om P.; Morgan, L. Lloyd; de Salles, Alvaro Augusto; Han, Yueh-Ying; Herberman, Ronald B.; Davis, Devra Lee (14 October 2011). "Exposure Limits: The underestimation of absorbed cell phone radiation, especially in children". Electromagnetic Biology and Medicine. 31 (1): 34–51. doi:10.3109/15368378.2011.622827. ISSN 1536-8378. Retrieved 2015-04-25.
The study also found that about 5 to 7 percent of the male rats exposed to the highest level of radiation developed certain heart tumors, called malignant schwannomas, compared to none in the control group. Malignant schwannomas are similar to acoustic neuromas, benign tumors that can develop in people, in the nerve that connects the ear to the brain.
You are so correct Agogo. I purchased a Guass meter that measures EMF’s recently and the area where it shows the most waves and literally screams is when I move it close to the walls! The other place, believe it or not, is close to my electric clock in the bedroom. So, I move the clock away from the bed at night. And…I pull the plugs from the wall on my desk top computer at night also. Not much I can do about the walls except move my bed to the middle of the room…LOL
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None of the three cases contain metallic parts, which are known to affect SAR, but all increased the user’s radiation exposure. The effect on radiation exposure would likely vary with each of the hundreds of cases on the market, and each would have to be tested individually to come up with an exact measure. The results in Table 1, however, are believed to reflect the range of radiation increases.
Take a closer look at the product claims. Many refer to their “shielding technology” and not the product itself. In many cases, the “FCC Certified” labs they cite are actually testing how much RF the raw shielding material can block. They’re testing the materials used in the products. They’re not testing how much RF the actual products block while on a real-world phone.
There were no biological hypotheses tested in the study. It was therefore only a numbers game. Ignored were mechanisms of disease found in other studies of cell phone radiation effects, including genetic damage, blood-brain barrier leakage, and disrupted intercellular communication. The study did not discuss any research supporting the notion that cell phones could cause problems in users.
SafeSleeve was founded in California by two Engineering graduates (University of Cal Poly San Luis Obispo) Cary and Alaey, with a desire to make a difference. They wanted to develop a product to help simplify, protect, and enhance the lives of their increasingly busy, tech dependent peers, family and friends. This is apparent in the highly efficient and useful, yet stylish designs and branding of SafeSleeve products. 
SAR LEVELS ARE very deceptive when it comes to health hazards!  The Pong case is taking advantage of the fact that current safety regulatory guidelines provide no non-thermal assurances of safety what so ever! Other-words Pong is using inadequate safety standards to prove the legitimacy of the Pong cell phone case – Citing official documents being reviewed by the FCC’s “Reassessment of Federal Communications Commission Radio-frequency Exposure Limits and Policies” (Proceeding Number 13-84), as it turns out, the level SAR rating of your phone is almost irrelevant, as it doesn’t consider health effects from non-thermal levels of radiation exposure at all.
We did not simply measure energy coming from the front of the case which is the area of the case where the phone would be "shielded" from radiation. If we had taken readings with a directional meter, specifically measuring energy coming from only the front or flap cover where the shielding material is, we assume as the manufacturers claim, that we would have seen a drop in the radiation readings.

These expert committees determined that there are indeed gaps in the knowledge concerning the implications of exposure to this radiation, and therefore they called for further studies on the subjects and recommended to adopt the “precautionary principle". This principle adopts simple and relatively cheap means to reduce exposure to the minimum radiation levels possible with existing technology.

There’s a broad range of radiation types, and lots of harmless things emit radiation — like bananas, Brazil nuts, and granite countertops, according to Cincinnati Children’s Hospital. The type of radiation that comes out of our cellphones isn’t the same radiation that’s released by nuclear fallout or X-rays. Cellphone radiation, also known as radiofrequency radiation, is much weaker — so it can’t cause the same kind of cell damage that can lead to cancer.

The CERENAT study, another case–control study conducted in multiple areas in France from 2004 to 2006 using data collected in face-to-face interviews using standardized questionnaires (18). This study found no association for either gliomas or meningiomas when comparing regular cell phone users with non-users. However, the heaviest users had significantly increased risks of both gliomas and meningiomas.