Another way to think about the situation is to consider the steady state power emission of .02 Watts and ask how long it would take to heat up your body by one degree Celsius if your entire volume was exposed. Take your body mass to be 100 kg and approximate it as being composed entirely of entirely of water. If all of the radiation was absorbed and went into heating you up (which it isn’t), it would take 20900000 seconds (specific heat*mass*1 degree/power) or 241 days to heat you up by one degree. Fortunately, you have metabolic processes in your body, or possibly air conditioning, to mitigate this heating.
Another way to think about the situation is to consider the steady state power emission of .02 Watts and ask how long it would take to heat up your body by one degree Celsius if your entire volume was exposed. Take your body mass to be 100 kg and approximate it as being composed entirely of entirely of water. If all of the radiation was absorbed and went into heating you up (which it isn’t), it would take 20900000 seconds (specific heat*mass*1 degree/power) or 241 days to heat you up by one degree. Fortunately, you have metabolic processes in your body, or possibly air conditioning, to mitigate this heating.

Since speaking with Samet, further details came out from a large study that beamed high levels of phone radiation at rats and mice. While there remain quirks in the findings, the latest evidence still doesn’t find a link between phone radiation and cancer. In response, the FDA said, “Taken together, all of this research ... [has] given us the confidence that the current safety limits for cell phone radiation remain acceptable for protecting the public health.”
So of course now that we understand that the cases are not tested and just the material--it makes sense! We measured power density levels all around the case-the shielding material most likely isn't used "all over" because then the phone couldn't receive signal and wouldn't be able to engage in a call.  That's why we did not see even close to a 99% reduction when some cases were on the phone.  In fact, watch the video and you'll see some readings are more than 20% higher with a case on vs the naked phone.
Let’s be honest, we’re addicted to our smartphones. According to an ABC news report, the average person checks their phone 150 times per day, not to mention the other 15 hours per day it sits in your pocket. It’s also nothing new that cell phones emit Electromagnetic Fields/Radiation (EMF/EMR) when it’s glued to the side of our head more than 22 times per day.
The Specific Absorption Rate test uses sophisticated instruments to measure the amount of radiation absorbed into the body, usually the head. At present, the generally recognized limit for absorbed electromagnetic energy is 1.6 watts per kilogram. All cell phones sold must be tested and have their compliance with this standard certified by their manufacturer. The electromagnetic fields from a cell phone depend upon the design of the cell phone and its antenna,how it operates, as well as how it is held and used. Tests conducted by the ABC show 20/20 has found that some of the country’s most popular cell phones can – depending on how they’re held – exceed the radiation limit. A cell phone’s antenna radiates in all directions. The health concern is about the radiation actually absorbed into the head, which is where cell phones are usually held. SAR tests conducted on the SAR Shield show that the product reduces SAR radiation by as much as 89%.
I liked the way Blocsock implemented this protection and the quality of the product construction, combined with the validated test results, so I recently ordered ones for the rest of my family. I think Blocsock is the BMW-class of what I could find for products that protect against cell phone radiation. My wife has a larger Droid phone and it fits in the case (just barely though)! I hope the makers consider making a larger model for all the new, larger smartphones that recently came out with the larger screen sizes. Again, check to make sure your phone fits, which a friendly message to the company will answer if you are not sure.
Just take a moment and think about how much you’re using your phone every single day. Answering calls, discussing plans, talking about your day with friends, playing games, watching videos and using apps, only scratch the surface of how much you’re actually using your phone. You might even have it by your bedside or on your nightstand when you go to bed at night. It’s time you stopped exposing yourself to dangerous EMF radiation and protected yourself from the dire consequences of using an unshielded smartphone or tablet.
A 2010 review stated that "The balance of experimental evidence does not support an effect of 'non-thermal' radiofrequency fields" on the permeability of the blood-brain barrier, but noted that research on low frequency effects and effects in humans was sparse.[4] A 2012 study of low-frequency radiation on humans found "no evidence for acute effects of short-term mobile phone radiation on cerebral blood flow".[5][6]

Exposure to ionizing radiation, such as from x-rays, is known to increase the risk of cancer. However, although many studies have examined the potential health effects of non-ionizing radiation from radar, microwave ovens, cell phones, and other sources, there is currently no consistent evidence that non-ionizing radiation increases cancer risk in humans (2).