I'm glad I spent the money to get this protection. Again, I consider this an "insurance policy" and hope cell phone radiation is over hyped. However, mounting evidence seems to indicate otherwise, so I feel more comfortable knowing I'm taking proactive steps to protect against a possible health problem I and my family might face in the future from long and close exposure to cell phones close to the body and head.
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We asked Dr. George Carlo his thoughts on EMF cases and shielding products, “most offer some protection, some of the time, to some people, because they can alter the immediate electromagnetic field environment around the person,” and immediately emphasizes the importance of “some,” which seems to tell us that it’s vastly unpredictable. “All waveforms in the environment are highly variable and they interact with other factors in the environment that make them even more variable.” This pretty much sums up that the artificial electromagnetic energy universe is vastly unpredictable.
Who wants to make his own shielded passport or credit card sleeve? Or line a purse, wallet, cellphone case or backpack? Add a shielding liner to a pocket? Wrap a wifi node to block radiation output? Repair a fencing lame? Shield a part of a circuit board? Make an RF gasket? Shield your homeopathy bottles? Attach a ground cord to a fabric? There are hundreds of uses for this versatile shielding patch. A peel-off paper backing reveals a super strong conductive adhesive that keeps the patch where you put it. Easily cut to any shape with ordinary scissors, this metalized fabric is conductive on both sides, completely flexible with no stretch, and solid black in color. 40-50 dB from 10 MHz to 10 GHz. You get two pieces, each 5.5x8 inches. Not intended to adhere directly to skin. Do not machine wash.
Another way to think about the situation is to consider the steady state power emission of .02 Watts and ask how long it would take to heat up your body by one degree Celsius if your entire volume was exposed. Take your body mass to be 100 kg and approximate it as being composed entirely of entirely of water. If all of the radiation was absorbed and went into heating you up (which it isn’t), it would take 20900000 seconds (specific heat*mass*1 degree/power) or 241 days to heat you up by one degree. Fortunately, you have metabolic processes in your body, or possibly air conditioning, to mitigate this heating.
Some scientists have reported that the RF waves from cell phones produce effects in human cells (in lab dishes) that might possibly help tumors grow. However, several studies in rats and mice have looked at whether RF energy might promote the development of tumors caused by other known carcinogens (cancer-causing agents). These studies did not find evidence of tumor promotion.
Pong’s claims for its case have stood up to the scrutiny of Wired magazine and the Better Business Bureau (Advertising Self-Regulation Council 2012; Ganapati 2009). In tests conducted by Cetecom, a cell phone radiation certification lab, and observed by a reporter from Wired magazine, an iPhone 3G tested without a case had a maximum SAR of 1.18 W/kg when held at the ear. The same phone tested with a Pong case had a maximum SAR of 0.42 W/kg (Ganapati 2009).  
As to increases in brain tumors tied to cell phone use, it’s too early to tell due to a lack of hard data, says Dr. Carlo. “We’re never going to see that in time to have it matter. Here in the US, we’re six years behind in getting the brain tumor database completed, and currently the best data are from 1999. By the time you see any data showing an increase, the ticking time bomb is set.”
While talking on your cell phone, prefer to position the cell phone away from your body as far as possible. Whenever possible, use the speakerphone mode or an airtube wired headset (not a wireless headset, not a wireless earpiece). The electromagnetic field (radiation) is one-fourth the strength at a distance of two inches and fifty times lower at three feet.
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.

In 2011, the International Agency for Research on Cancer (IARC), a component of the World Health Organization, appointed an expert Working Group to review all available evidence on the use of cell phones. The Working Group classified cell phone use as “possibly carcinogenic to humans,” based on limited evidence from human studies, limited evidence from studies of radiofrequency radiation and cancer in rodents, and inconsistent evidence from mechanistic studies (4).
The World Health Organization (WHO) says the intensity of radio frequency (RF) radiation from cell phones decreases exponentially the further the device is held away from the body. Therefore your safest bet it keep your cell phone as far away from your ear and body as possible at all times. Don’t carry it in your pocket, tucked into a bra strap, and definitely don’t sleep with it next to your head.
Since use of mobile phones by children began at a later stage compared to use by adults, the effects of exposure to mobile phones in this population have not yet been investigated. Considering their health sensitivity, the long life expectancy in the young population (probably involving the accumulation of significant exposure and development of morbidity in the long-run), and ethical issues involved in decision making regarding the population of minors, additional precaution is required in this population. Therefore, the Ministry of Health advises parents to reduce children’s exposure to mobile phones as much as possible, consider the age they start using them, reduce the amount of time mobile phones are used, and in any event, make sure they use earphones (not wireless) or a speaker when using the mobile phone.

What the study showed: Self-reported cell phone use was not associated with an increased risk of glioma, meningioma, or non-central nervous system tumors. Although the original published findings reported an association with an increased risk of acoustic neuroma (14), this association disappeared after additional years of follow-up of the cohort (15).