There are few if any references to actual studies in published, peer-reviewed journals that support the claim that Aires, or any other, cell phone shield actually works. The "Researches" page contains a superficially impressive list of sciencey-sounding titles and findings supposedly demonstrating the importance of using cell phone shields, all of them in Russia for some reason.
There is no strong or consistent evidence that mobile phone use increases the risk of getting brain cancer or other head tumors. The United States National Cancer Institute points out that "Radiofrequency energy, unlike ionizing radiation, does not cause DNA damage that can lead to cancer. Its only consistently observed biological effect in humans is tissue heating. In animal studies, it has not been found to cause cancer or to enhance the cancer-causing effects of known chemical carcinogens." The majority of human studies have failed to find a link between cell phone use and cancer. In 2011 a World Health Organization working group classified cell phone use as "possibly carcinogenic to humans". The CDC states that no scientific evidence definitively answers whether cell phone use causes cancer.[5][7][8]

The average radiation level of a Bluetooth earpiece is 0.23 watts per kilogram (W/Kg) according to RF Safe. This is 10 to 100 times higher than the amount of radio frequency (RF) exposure needed to create “leaks” in the blood-brain barrier, allowing for toxins (not to mention the radiation itself!) to pass through into the brain. It’s best to just say NO to Bluetooth!
Still think Pong’s SAR testing prove you are safer? Take this for example, the Samsung Galaxy Note 5 SM-920V FCC ID A3LSMN920V (Official FCC Doc) made for Verizon has an FCC measured SAR of only 0.21 W/kg (watts per kilogram) and the Apple iPhone 6 Plus exposes a user’s head to a whopping 1.18 W/kg FCC ID: BCG – E2817 Apple iPhone 6 SAR  (Official Doc Page 138).  That’s a dramatic difference of several hundred percent from highest SAR to lowest SAR on these high-end smartphone devices.
Over time, the number of cell phone calls per day, the length of each call, and the amount of time people use cell phones have increased. Because of changes in cell phone technology and increases in the number of base stations for transmitting wireless signals, the exposure from cell phone use—power output—has changed, mostly lowered, in many regions of the United States (1).