You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.
Note: Although it is true that cell phones emit low frequency magnetic fields that can be measured in milliGauss, they also emit high frequency microwave radiation which is what all the concern (and publicity) is about, and which the products below are designed to shield. Many clients have contacted us seeking a shield for BOTH magnetic fields and microwaves for their phone. Such a shield does not currently exist. To reduce your exposure to BOTH types of radiation, use an airtube headset and keep the phone itself at a distance.
Just as inevitably, worries about brain cancer spawned a market for products that supposedly protect cell phone users. For $62, you can order a Delta Shield, a thin polyester patch that contains a microchip that allegedly renders cell phones harmless. Users are instructed to place the patch on their cell phone battery. The similar BIOPRO Cell Chip, sold online for $35, attaches to the outside of the phone. The penny-size WaveShield 2000 Gold, selling for about $25, fits on the earpiece.
Until the FCC establishes testing procedures that fully correspond to real-world cell phone use and reviews its radiation standards to ensure that they are fully protective for all users, including young children, EWG advises phone users to adopt these simple measures to minimize radiation exposure: Use a headset, keep the phone away from the body and text rather than talk.  
Exposure to ionizing radiation, such as from x-rays, is known to increase the risk of cancer. However, although many studies have examined the potential health effects of non-ionizing radiation from radar, microwave ovens, cell phones, and other sources, there is currently no consistent evidence that non-ionizing radiation increases cancer risk in humans (2).